Behind the Scenes, Branding kaliedwards Behind the Scenes, Branding kaliedwards

LOGO PROCESS - J&R

 

Just a little peek inside the process of a current logo project I'm working on right now. It's for a husband and wife photography team, and the trick is to combine the letters of their names - J and R - into a cohesive mark. It's fun and challenging. Can't wait to reveal the final logo!


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BRAND STYLE BOARDS 101

You may have seen these little guys floating around on Pinterest and not known exactly what they are or what their purpose is.

Brand Style Boards, or brand boards as some people call them, are a useful tool that designers often give clients at the end of a branding project. They sort of become your branding "one stop shop".  Click to Tweet!

Every designer does their Brand Style Boards a little bit differently, but as a rule there are a few things that should be included.

Logo

This is the main logo that will be used on important touch points like the website, business cards, etc

Submark / Secondary Logo

This is a variation of the logo and usually much simpler. Often an icon, it can be used as an avatar on social media or as a stamp on images for bloggers and photographers

Color Palette

I always make sure to include not only the color swatches, but the various color values. This helps a client match their color palette from anything like a printed business card to their website

Fonts

The fonts are really important to the brand and are NOT an afterthought, so it's imp ortant to make sure to include them on the Brand Style Board to ensure that the fonts match up on all future branded collateral.

 

In the examples below, I also include design elements that can be used as icons or graphics on the website. Sometimes a branding package will include patterns or buttons / graphics for the client's website, which are also helpful to include on the Brand Style Board. I also always include the mood board that I created for the internal branding process. I think it helps tie everything together and give the client a good idea for the types of imagery they should look for when creating other items for the brand (ie: website, media kit, etc).

 

Ultimately, the Brand Style Board should contain the core of your brand. At a glance, it should be everything you need as a reference for you and anyone you hire down the line. It should guide every visual choice you make for your business.

To see more examples, head this-a-way or to chat with me about your brand head that-a-way!


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HOW TO MAKE A MOOD BOARD

Mood boards help align the aesthetic, color palette, and tone of a project. They get me on the same page with my clients. They can also help get the ideas out of my brain (or off of Pinterest, if I'm wedding planning) and into a clearly organized visual hierarchy.

Mood boards are so crucial to everything I do that's visual. Starting a logo project? MOOD BOARD! Re-decorating my living room? MOOD BOARD! Planning my wedding visuals? MOOD BOARD!

Mood boards force you to select the crucial images that best represent the style of whatever you're getting ready to create. I go a step further and make sure to pick images that include the following:

texture
design elements / inspiration

lifestyle images
color palette swatches

 
 

Above is a breakdown of how I organize a sample mood board which each of these elements.

In addition to the elements listed in this mood board layout, you can see that I also have a space for a "feature image" right in the middle. This should be the core mood / style / feeling of the project. It should be whatever resonates with you the most.

I also have a space for whatever else makes sense for the brand or project. I called this "Etc." This can be any image or detail that you find is inspirational but may not fit the other elements.

A good mood board should help keep you visually focused as you move into the next phases of the project.

If you'd like some inspiration, try this or this!

If you'd like to try your hand at creating your own mood board, I've got three free mood board templates you can download here! These are in PDF format, which means you can open them in most design programs.


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THE WEBSITE COPY TEMPLATE FOR COACHES

A plug-and-play website copy template for your four core pages (Home, About, Offerings, Contact). Save yourself hours of stress and get templates, examples, and expert guidance that will benefit your business and your bottom line.

learn more >


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ENGAGED, A WEDDING PODCAST

I can't believe it's taken me this long to post about the branding and web design for my podcast, Engaged! This is one of my fave projects to date. I started this podcast because I was feeling a lack of authenticity out there in the wedding industry. It often feels like a lot of fluff (bouquets and sequins and napkins, oh my!) and not a lot of real talk. What if you're planning the wedding while you two live in separate places? Or how do you plan a wedding if you just want to have a barefooted love party in your backyard? (Hint: Here's how). What do you do if you start planning a wedding and then find out your pregnant! Yep, that's a future episode.

It's been great to get advice and hear real stories from couple who've done the wedding planning dance. But of course, I can't do anything without branding it! #designerd

This is just a peek at the website's design. If you want to see more of the website or listen to some of the episodes, head on over this-a-way. We'd love to have you listen!!


 

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WEB DESIGNER VS. WEB DEVELOPER: WHICH SHOULD YOU CHOOSE?

One of the questions I get asked most often is "What is the difference between a web designer and a web developer?". There are some very clear-cut differences, which I'll get into below, but truthfully, they can often overlap. I think this is why it can be confusing. But what are the main differences and which should you choose? Read on...

WEB DESIGNER

Web designers create and direct all visual aspects of a website including graphics, photos, layout, fonts, color palettes, and interactivity, which can include color changes, mouse rollovers, moving images, etc.

This person usually has the following responsibilities:

  • Researching and designing concepts that are easy to use (user-friendly), beautiful, and engage the audience

  • Designing page layouts and interactions (i.e.: button turns pink when you click it)

  • Working closely with web developers during the process of building the website online

  • Having an understanding of different audiences and interests with the ability to translate that into an interactive web space

  • Working collaboratively with content creators and copywriters to visually represent their work

  • Bringing a brand to life dynamically through layout, font selection, color palette and interactivity

  • Overseeing a project’s entire creative process

 

 

When looking to hire a web designer, make sure they also have the following skills:

  • Knowledge and interest in current trends in design, both digital and print

  • Ability to to understand the client's perspectives or problems and come up with ideas that are clear and TKTK

  • Significant comprehension of how HTML, CSS, browsers, and devices all work together

  • Ability to simplify solutions to problems and solve them through design

  • A style that jives with your own

  • A strong portfolio of projects that are similar to yo urs

WEB DEVELOPER

(There are two main types of web developers, front-end or back-end. PRO TIP: If you're looking to build a website, that's front-end.)

A web developer is someone who uses HTML, CSS and JavaScript to create a website that a user interacts with directly through their web browser. Basically, they build the 'front-end' of the website (vs. the 'back-end' of a website which is like what you interact with when you login to a website, like WordPress).

This person usually has the following responsibilities:

  • Translating wireframes or design mock-ups to actual code that will produce visual elements

  • Bridging the gap between graphic design and technical implementation

  • Develop web pages for commercial and content management systems, or CMS platform (like WordPress)

  • Understanding of web development user experience best practices (i.e.: the logo should be at the top of every web page)

  • Having experience with and a deep understanding of web technologies including JavaScript/jQuery, CSS, PHP and HTML5

  • Developing and implementing responsive websites (i.e.: does it look flawless on your tablet or phone AND your desktop computer?)

When looking to hire a web developer, make sure they also have the following skills:

  • Excellent problem solving skills (PRO TIP: Any good web dev. will tell you the job is about 98% problem solving!)

  • Experience working directly with graphic designers and website design mock-ups

  • If not hiring with a designer, developer should have excellent design and layout skills

So now you know the difference but your still not sure which you should hire to build your website? This doesn't necessarily have a clear cut answer because it depends on you and what you're looking for. 

Personally, I recommend finding a web designer who knows a great web developers to help build custom WordPress sites. Otherwise, many web designers (like yours truly) typically know enough HTML and CSS to customize a pre-programmed website or theme, like this website. It simply depends on the project.

Hopefully this (long) list of differences will help you choose who's right for your web project. And if you're still confused or have more questions, just holla at me! I'm always happy to chat!


 

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THE NEW JUNEMANGO.COM

Perhaps it's a little cliche, but I genuinely believe that a solid fresh start is the perfect way to set yourself up for great things. I love to set goals and re-evaluate where I'm at in both my business and personal life every year in January. It just seems fitting. A whole new year is ahead with 365 days to do and see and discover wonderful things!

In that vein, I thought it was time that I redesigned my website. This is something that I do more often than others, I'm sure, given that I have the ability to do it myself. But it's actually a great goal to include on anyone's list. Websites get outdated faster than almost anything else, so it's important to make sure it's up to date.

I also made a giant change by switching from WordPress to SquareSpace. As a designer, I felt that WordPress was just a bit too clunky. Every time I updated WordPress, pieces of my website would need to be re-coded, and I was always having issues with plug-ins. These aren't make-or-break issues by any means, but I felt like I wanted a platform that wasn't such a hassle. That meant giving up a tiny bit of design freedom, but honestly, not much. Given my background, I was able to code in some custom details on my new SquareSpace website without any trouble at all. This makes it unique to me, but I don't have to mess with all the backend bugs.

 

The design stays true to my design style: clean, colorful and clear. A lot of organized rule-breaking, which ultimately left me with this as the final product:


 

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STOCK PHOTO GUIDE · PART 1

Stock photos can be a fabulous asset to your marketing and web design projects. They can lend a helpful hand in creating a gorgeous project, but make sure that hand doesn't end up as a crutch where you just grab any old photo. These are my go-to tips for choosing the right stock photo for YOU.

Stock photos can be a fabulous asset to your marketing and web design projects. They can lend a helpful hand in creating a gorgeous project, but make sure that hand doesn't end up as a crutch where you just grab any old photo. Below are my go-to tips for choosing the right stock photo for YOU.

DON'T -

Go right to the old standards. Pictures of people in business suits jumping, a man pulling his hair out, anyone with a blank white sign.... just don't do it. It's overdone and makes you seems instantly outdated and unoriginal. Plus, they look unnatural, and there's a good chance that people have seen the same (or similar) images elsewhere, which may be bad for your brand depending on what associations they have with these images.

Disregard color. The photo shouldn't be really dark and moody if you're website is mostly pink and yellow. Look for stock photos that have a similar color palette or lightness/darkness to match your project.

Be afraid to edit. Throw that image into Photoshop to crop it, change a color or delete an element that doesn't fit. You don't have to feel limited to what you get when you press download.

DO -

Aim for creativity. You're stock photos should be a curated collection of high-quality photography that doesn't feel phony. Those stock photos with people smiling as they eat their Cheerios scream S-T-O-C-K. No thanks. People want to see modern, relevant, authentic images. Images people can relate to are worth the coveted space on your website or marketing materials.

Refine your search.  Most stock photo sites allow you to filter your search results. Take advantage of these tools to search for the photo that will fit best for your project. Need to overlay text? Look for a photo with a composition that includes copy space. Looking for one person, a group or just an object? You can filter by number of people, too.

Accurately reflect your brand. Asking yourself if the photo makes sense for your brand is the most important element of choosing a good stock photo. If you are a marketing towards women, you likely won't benefit from using a photo of a tattoo-covered biker dude (unless these woman like that sorta thang). Make a rule to choose stock photos in the same style for consistency. Use rules like color palettes, similar lighting, white backgrounds only, etc. Whatever matches your brand style.

Hopefully you feel armed with a stock photo plan of action. Using these tips above, you'll be sure to have a gorgeous and consistent look to your project. Check back for Part 2 of this post series where I'll dive into all my favorite paid (and a few free!) stock photo sites!

 

 

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BRANDING- BEYOND THE LOGO

A brand is a lot more than the fonts, colors, and design elements that make up the visual brand identity. Branding ultimately is the identity of the business if you were to whittle it down to it's core. So, how do you start to carve that baby down?

 

So you've seen a lot of lovely little logos on Pinterest and are ready to brand your biz! Heck ya, let's do it! But let's make sure we do it right.

 
 

A brand is a lot more than the fonts, colors, and design elements that make up the visual brand identity. Branding ultimately is the identity of the business if you were to whittle it down to it's core.   Click to Tweet!

So, how do you start to carve that baby down?

Let's start by thinking about what you want to be known for? This could be a service offering or product. It could also be the way you work with you clients. what makes you the best florist in Northern Michigan, for example? What do your clients value about working with you?

Once you have that nailed down, it's time to narrow in on what you have. Look through your answers to the above questions and ask yourself what's essential and what's just bonus material. This may not be the easiest exercise, but consider what feels like it could really elicit the most powerful brand or what the client would tell someone else about you.

Now, try to narrow it down even further. See if you can get this down to just three words. And try to make them pop a little - you want to stand out right. For example, I may be creative, multifarious and efficient but does that make you really excited to take on a design project with me? Probably not.

Make it easy for people to buy from you, not that other guy. Think about what you want your brand to be at the core, and then jazz it up a bit to differentiate yourself. Once you do this, you are ready for a kick-ass, colorful, clean logo design.

 

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NEW WORK: SWEETWATER LAVENDER FARM

when someone tells me they want me to create a brand identity and landing page around that, well then I just lose it. I loved working on this project so, so much. I'm so excited to see how Sweetwater Lavender Farm grows and all the exciting things headed their way.

 
 

When someone tells me that they're quitting their job to buy a lavender farm and pursue their dreams in Northern Michigan, I make weird high-pitched noises and feel all fuzzy inside. Say wha?? You're going to grow lavender and open up an adorable shop? You're pursuing your dream with passion and intention? Hell. Yes.

And when someone tells me they want me to create a brand identity and landing page around that, well then I just lose it. I loved working on this project so, so much. I'm so excited to see how Sweetwater Lavender Farm grows and all the exciting things headed their way.


 

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3 REASONS TO REFRESH YOUR WEBSITE

Sometimes the idea of building a brand new website can be a little scary. There are probably a few reasons for this. You may be afraid the process will take too long or that it's too expensive. You think of updating your website as a 'backburner' item that you will get to eventually. 

Building your website doesn't have to be this big scary monster of a task. Here are three solutions to those three main fears.

 

Sometimes the idea of building a brand new website can be a little scary. There are probably a few reasons for this. You may be afraid the process will take too long or that it's too expensive. You think of updating your website as a 'backburner' item that you will get to eventually. 

Building your website doesn't have to be this big scary monster of a task. Here are three solutions to those three main fears.

It doesn't have to take months. It can take days. Really. 

When I worked as an agency designer, we had a process of building websites that caused the projects to take months. There was even one project that I started when I was hired and was still ongoing when I left. This is sooo unnecessary. The reason some web project take so long is the process. But with a process that allows me to collaborate with my clients, the project time is drastically reduced. By helping hone in on what we will need BEFORE we dive into the design process, the whole project can take just a few short weeks (or even days!)

It's NOT too expensive. 

This can be true, but it really depends on what you want in a website. If you would like to see unicorns fly across the screen as the user scrolls, well, sure, that is a bit fancier and will cost a bit more money to custom code those details. But if you are looking for a website that reflects your personal brand and is cleanly coded and responsive, it's completely within reason to create this on a budget.

It's affects your bottom line.

Is your business a priority? Then your website should be, too. If you look at your website as your online business card, is it saying everything you need it to say? If not, creating your better online business presence should really be a priority, too. 

Your website is your hardest working employee. It should tell people who you are, what you do, and how to buy you - when you aren't there to do that in person. Does yours?


Creating and updating your website doesn't have to be so scary. You may just need to rethink the type of web design project that's right for you. There are so many options and resources out on the internet that you can use to help you keep growing your biz online and off. :)


 
 

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WHAT IS CREATIVITY?

Creativity is defined as the ability to transcend traditional ideas, rules, patterns, relationships, or the like, and to create meaningful new ideas, forms, methods, interpretations, etc.; originality, progressiveness, or imagination.

There are a few words that jump out at me from that definition...

Creativity is defined as the ability to transcend traditional ideas, rules, patterns, relationships, or the like, and to create meaningful new ideas, forms, methods, interpretations, etc.; originality, progressiveness, or imagination.

There are a few words that jump out at me from that definition:

- meaningful
- progressive
- original
- imaginative

I think each one of these words could generate a whole post in and of itself. The thing is, though, these words aren't mutually exclusive. You don't always have to have an original idea to be imaginative. And you can create something meaningful without necessarily being progressive.

In order to be creative, you simply need to be able to view something from a different perspective. Allowing your mind to open up to the possibility of seeing and exploring something common in a new way. If you are trying to paint, for example, you may apply a new technique that skews the reality of what your subject is. This is exactly was Picasso, Monet and Seurat did. Their subjects weren't unique, but they broke the 'rules' and applied new methods of painting them.

So I wanted to explore the elusive act of being creative. I think so many people believe they simply aren't creative at all. And on the flip side, people who spend their lives and build their careers by being creative often feel like they are chasing this elusive muse. Creativity is so highly valued, and we're all capable of embracing creativity in our work and lives.

Keep an eye out for more posts on this subject including how creativity works in relation to fear, imagination, and passion PLUS what the attitudes, approaches, and habits we need to live our most creative lives.


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HOW TO BRAND YOUR INSTAGRAM GRID

There are several ways to brand yourself and ultimately grow your dream-following on Instagram. (A dream-following is made up of an audience who is genuinely interested in your content + your brand and will therefore be more likely to buy from you).

If you're like me, you probably love scrolling through Instagram and seeing the gorgy photos other creative entrepreneurs are posting. I definitely do. I can get sucked into an Instagram time warp and lose hours staring at styled posts and pretty feeds! And you know what I do after I find a beautiful Instagram account? I follow them! Obvi.

There are several ways to brand yourself and ultimately grow your dream-following on Instagram. (A dream-following is made up of an audience who is genuinely interested in your content + your brand and will therefore be more likely to buy from you).

When a new person stumbles upon your Instagram account, they will likely take a peek at your account's grid. (The grid is made up of all the images you've posted to date that fall below your account info). A cohesive grid will do wonders for converting passing 'grammers into steadfast followers. Below are a few things you can do to polish your Instagram grid.


Pick an aesthetic theme.

This can vary depending on what works best for you, but there should be some consistency to what your posting. Make a rule or two for yourself and STICK TO IT. A few good options include:

  • Picking a color palette. (ie: pastels, rustic neutrals, crisp whites + greys)

  • Picking a style. (ie: minimalism, bright + bold, dark + moody)

  • Picking a limited number of interests. (ie: beauty, interior decorating, your baby + your pup)

Here are some great examples of real people who have used a theme to create a gorgeous brand on Instagram:

 

Create a strategic grid.

Before I post anything, I take a look at my previous posts. How will the new photo look in my grid? Here are three questions to ask yourself before posting:

  • How does this image look next to the last photo I posted?

  • How does this post look above the photo that will be under it?

  • Do the colors of the new image coordinate with these two photos?

  • Does the layout coordinate with these two photos (ie: avoid photos with lots of detail from being side to side. It's hard on the eyes.)

Here are some great examples of real people who have created a strategic grid on Instagram:

 

 

Critique your current grid.

If you begin posting in a new style based on the tips above, don't be afraid to edit your previous photos. Deleting images that don't fit in can help visually clean up your feed and create a consistent look, which will help you appear more put together as a brand on Instagram.

Hopefully these tips help you craft a branded Instagram grid! If you have any additional tips that I missed, please let me know in the comments.


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5 ITEMS YOU NEED ON YOUR HOMEPAGE

the first thing you see on any website is the homepage. It's like the internet's handshake. "Nice to meet you! Let me introduce myself." Needless to say, your homepage is important. With that in mind, there are some super simple things that you can do to improve your homepage and make sure it's giving that firm handshake.

 

I've seen too many websites to count. This is, in part, because I am a human living in the 21st century. But it's also because I'm a web designer, and it's my job to stare at, create, and edit websites day in and day out! After years of studying and perusing the web world, I've learned some pretty important items that make for a successful website. And the first thing you see on any website is the homepage. It's like the internet's handshake. "Nice to meet you! Let me introduce myself." Needless to say, your homepage is important. With that in mind, there are some super simple things that you can do to improve your homepage and make sure it's giving that firm handshake.

  1. Clear Call-to-Actions• This is so important. Direct your audience to the places you'd like them to visit by including clear call-to-actions in the form of links or buttons. You control where they end up on your website!

  2. Your Mission Statement • What do you even do?! You know your business inside and out, but a new visitor may know nothing about it. A short sentence front and center is essential.

  3. Your Brand Name • Duh! But you'd be surprised how often I find myself on a website and have no idea where I am or whose website the page belongs to. Make sure your logo is easy to see. It should be at the top and bottom of your homepage.

  4. Appropriate Imagery • Your homepage imagery should represent your business offering. If you're a florist, you should have photos of flowers or bouquets, not nessiciarily yourself.

  5. Services Overview • You've added your mission, but what are your actual service offerings? If your a graphic design boutique (ahem), you may put that in your mission statement, but then list out what design services you offer (branding, web design, etc). Not every business in the same field offers the same services.


 

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3 REASONS YOU NEED A GREAT WEBSITE

If you have an audience, you should have a website.

Ok, that makes sense, right? If you have an audience, that means you have people who are interested in what you have to say, offer or sell. That's KILLER! Congrats! So why do you need more than just any old website, but a great website?

Your website is your online business card.

It speaks for you when you aren't there to do it yourself. Below are three of the top reasons you need a beautiful, functional website:

1. A Great Website Grows Your Audience

Your website will help you increase those eyeballs on your content. It gives you a place to refer new contacts and stay in touch with the current contacts you've already cultivated.

2. A Great Website Makes You Legit

If you're friend referred you to a new hair salon, but they didn't have a website, would you trust them to tame your mane? Or worse, what if their site was clunky and outdated? A great website legitimizes you and your brand. It make you look like the bona fide expert you are.

3.  A Great Website Is Responsive

People have access to everything, including your website, right in their pocket. All they have to do is whip out their phone anytime and anywhere and - voila! - there you are! But if your audience can't read your blog or can't buy your services from the tablet, you may actually turn your dream audience away.

A great website is all of the above, and your badass brand deserves to have a beautiful business presence online. If you feel you could use a website refresh, shoot me an email. I'd love to make your website great!  

If you're not sure where your website stands, download this checklist to help you determine what's working and what could use a web refresh!


 

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STOCK PHOTO GUIDE · PART 2

Best stock photo sites for your blog or website

In my last post, I talked about how to pick the right stock photos for your blog or personal brand.  In part 2 of this post series, I want to dive into where to find the best stock photos. There are so many sites out there that offer both free and paid photos. But a lot of them don't even come close to offering an authentic product. So where should you start your search for cool, creative photos? Dive down to my curated list of free stock photos below.

Best Free Stock Photos

  1. Unsplash This website adds 10 new royalty-free photos every few days, and the photos consist of breathtaking landscapes and unique portraits.

  2. Picjumbo This is a great one for food or nutrition bloggers since they have some awesome food photography. The photos also have a little less of a hipster vibe if you're looking for something traditional.

  3. IM Creator This is such a well organized collection of photos. This site also has web templates and other goodies to assist with your website. The catch: attribution is required.

  4. Death to Stock Photo With 10 free photos every month just for signing up, this site offers curated images that are really high quality. You can also purchase the premium membership for access to over 400 photos.

  5. FancyCrave These are great for both commercial and personal projects. With two new photos added daily, there's a pretty giant selection to choose from!

  6. Stocka If you're looking for 'product' photos or images with a clean, white background, Stocka is perfect.

  7. Splitshare Another great resource with a lot of photos to choose from. It's also organized really well making it easy to search and find exactly what you're looking for.

  8. Pexels This is one of my faves for it's colorful, creative selection. These photos are perfect for blogs and websites.

  9. Startup Stock Photos These are more business-oriented, but are great if you're looking for a computer / desk shot.

  10. Gratisography Looking for the opposite of corporate stock photos? Look no further. These quirky (sometimes creepy?) photos are anything but the same old stock photo.

  11. stocksnap.io This site offers high-res, photos with a handful of unique layouts and compositions.

  12. Jay Mantri This lady has some gorgy photos. Most consist of destinations and amazing texture shots. It's set up like a photo blog, so it's a bit hard to search, but they're worth getting lost in.

  13. Designer Pics These photos have a faded, yet colorful feel. They're really unique and perfect for the right niche.

  14. finda.photo This site is made for the phrase 'last but not least'. This site is brings together tons of free photos from a lot of the sites I've listed above. It has a robust search engine that lets you narrow down your choices through filters like color, collection (landscapes or close-ups) or source (unsplash or Jay Mantri). In short, it's awesome.


 

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Tips & Tricks, Web Design June Mango® Design Tips & Tricks, Web Design June Mango® Design

SYMMETRY VS ASYMMETRY

Sometimes people wonder how I layout my designs or if there are certain rules that I follow. The answer is yes! I studied Fine Arts in college and learned some basic, but crucial design principles that I apply to every project I create. A super standard design principle that everyone knows, is symmetry. But you may not know that asymmetry is an equally important tool. Read on!

Sometimes people wonder how I layout my designs or if there are certain rules that I follow. The answer is yes! I studied Fine Arts in college and learned some basic, but crucial design principles that I apply to every project I create. A super standard design principle that everyone knows, is symmetry. But you may not know that asymmetry is an equally important tool. Read on!

Symmetry has long been touted as the gold standard of design. By definition, symmetry allows a composition to be balanced on all sides. This is visually easy on the eye and therefore, great for organizing content in a logical way.

But don’t rush to choose symmetry as your default design tool. The downside to symmetry is that it can feel a bit boring, especially when used in excess. It becomes predictable and oversimplified.

Asymmetry, when used thoughtfully, can break up the uniformity to create a composition that is visually exciting and complex.

There is a still a need for balance between design elements in order to even out the visual weight, but when used deliberately, the effect feels modern and dynamic. Take this ombre pineapple for example (because, if we're going to have an example, isn't it better if it's an ombre pineapple?!). The body of the pineapple is completely symmetrical, but it's offset by the top of the pineapple's asymmetrical leaves. This creates visual interest AND balance.

Both symmetry and asymmetry can be used in a composition to create a balanced communication framework. And while these are important design principles to keep in mind, they are simply the groundwork for creativity. Maybe your ombre pineapple is completely symmetrical with a crazy patterned background. Use the design principles as a framework, but don't be afraid to get creative!

pssst... this is a great tip for web design, too!


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Branding, Behind the Scenes June Mango® Design Branding, Behind the Scenes June Mango® Design

KYLEE ACKER BRANDING PROCESS

This is a behind the scenes peek at the branding process. The goal was to really showcase her initials since this is her personal brand. The trick was to make both the K & A recognizable because each letter is of equal importance. Th color palette combines classic neutrals with a slightly feminine, but not overpowering pop of pink.

Every designer has a slightly different process. Some designers like to share just 2-3 design concepts, and some like to share 10+. I'm somewhere in the middle and tend to share 4-6. I think that gives enough variety without overwhelming my clients. Too many choices can be paralyzing and ineffective.

Remember that hella stylish mood board I shared recently? This is a behind the scenes peek at the branding process. The goal was to really showcase her initials since this is her personal brand. The trick was to make both the K & A recognizable because each letter is of equal importance. Th color palette combines classic neutrals with a slightly feminine, but not overpowering pop of pink.

Which one would you choose?

 

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Resources, Web Design June Mango® Design Resources, Web Design June Mango® Design

USING GIFS IN WEB DESIGN

It's simply an animated photo / graphic made by placing several layers together that play in a loop. And it's a fantastic tool for your website. Here's why:

It's the gif that keeps on giving!! #hilarious

But actually, that's kind of what a gif is. It's simply an animated photo / graphic made by placing several layers together that play in a loop. And it's a fantastic tool for your website. Here's why:

  • This animation grabs the users attention. The changing visuals catch the eye and cause the user to take notice.

  • Your message or image stands out. This make a gif a great option for a featured item in an e-commerce site. Kate Spade has some great examples of this.

  • You can use it to direct the user to a particular page. Since the image is eye catching, use it as a button or link it to a place you want your audience to go, like your Contact or Services page.

  • They get a lot of love. Gifs are more likely to be shared on social media platforms and garner more user engagement.

  • These animated visuals are processed faster in your brain! That means that your message is received sooner and is likely clearer. It's science, yo.

  • You can showcase different styles for different tastes. This is another great use for an e-commerce site that may sell an item in various colors, for example.

  • • They're fun. This is maybe the best reason. Because, hey, why not?

PRO TIP: You can use these little guys in your email marketing, too! It's another great way to pack a lot into a small space.


 

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Behind the Scenes, Branding June Mango® Design Behind the Scenes, Branding June Mango® Design

LOGO PROCESS • RLS FASTPITCH

I like to give six logo concepts to my clients, because this feels like the perfect number. It's the Goldilocks of branding ( not too overwhelming and more than just a few options ). I know everyone's process is a bit different. Some designers only give three logos. Some give 15+. But I feel like I can nail down enough concepts to get the ball rolling and have each be creative and unique with six. Too many more than six and my creative juice stop flowing. Plus, I have found that my clients often feel paralyzed by the decision if there are too many to choose from.

I thought it might be nice to show some behind the scenes details for those curious about my branding process. These are six logo concepts that I designed for RLS Fastpitch. Although we ended up going through a few more iterations before we nailed down the final logo, these were a great starting point.

I like to give six logo concepts to my clients, because this feels like the perfect number. It's the Goldilocks of branding ( not too overwhelming and more than just a few options ). I know everyone's process is a bit different. Some designers only give three logos. Some give 15+. But I feel like I can nail down enough concepts to get the ball rolling and have each be creative and unique with six. Too many more than six and my creative juice stop flowing. Plus, I have found that my clients often feel paralyzed by the decision if there are too many to choose from.

The other thing about my logo process is that all of these logos are black and white. I find that color can be distracting, especially in the beginning. Once a client nails down one or two logo concepts, I implement color in the next round. I sometimes include the color palette direction along side the black and white logos, which is what I did here. This helps give them an idea of the logos as a whole ( design + color ).

 

 

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Branding, Tips & Tricks June Mango® Design Branding, Tips & Tricks June Mango® Design

5 SIGNS IT'S TIME TO LEVEL UP YOUR BRANDING

There are lots of reason to give your business a branding refresh. Depending on where you are with your business or blog, it may be time for you to rethink your current design identity. Here are five of the most common, and most necessary, signs that it's time to upgrade your branding.

There are lots of reason to give your business a branding refresh. Depending on where you are with your business or blog, it may be time for you to rethink your current design identity. Here are five of the most common, and most necessary, signs that it's time to level up your branding.

1 - You made a DIY logo because you have the philosophy that "Done!" is better than "Perfect"

You wanted to launch your business or product and didn't have time to invest in full-blown branding. Now that you've settled into steady business, you're looking for a more professional look that showcases your growing biz.

2 - You bought a pre-made logo

Etsy has some damn fine design, let me just say. If you are one of the many shoppers who purchased a pre-made logo from a creative market like Etsy, you may have a cute logo, but you may also share it with countless other businesses. Time to develop a logo that's unique to you.

3 - You've officially defined your niche

Maybe you are a photographer that started out snapping shots of everything from babies to interior design. Now that you've settled into your work, you've decided you'd like to focus on weddings and engagements. Make sure your logo reflects your niche market.

4 - It's outdated or you just don't like it

You may have created your branding materials years ago and feel that they just aren't working for you anymore. Perhaps you wanted your logo to follow a trend that now feels outdated. Put simply, you just don't love it.

5 - You're business has outgrown you

You started a one-woman shop but have grown into a small business with - yay! - employees. You may even want to change your business name from something that is personal ( ie: Kali Edwards Creative ) to a something a more over-arching name.

This isn't as daunting as it sounds. Finding a designer you jive with (heyyy!) and who will help you through the process will allow you to love your branding and continue to grow your business!

Any of these apply to you? More than one even? It may be time to consider giving your brand a simple refresh.


 

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