A large part of running a successful private practice is having a solid marketing strategy. If users can’t find your business online, then they are far less likely to become a client of your practice.

If you run a practice that is already full or tends to get plenty of word-of-mouth clients, then continue with your current marketing strategies. However, if you are like most private therapy practices, a website will only benefit you. A custom private practice website design will give potential clients the information they need to choose a therapist that best meets their needs.

If you aren’t convinced already, here are four reasons you need a thoughtful private practice website design:

SEO - If people can’t find your practice online, then they may never know you exist. A website will “put you on the map” and allow your private practice to start showing up when potential clients search for therapists in their area.
Connect with your ideal clients - A website tells your clients who you are and what people you serve. Your website has the ability to portray the atmosphere of your practice and help ideal clients feel connected and excited about the opportunity to become a client.
Shed the mental health stigma - For years, mental health has had a negative stigma around it. However, in the past few years, people are making strides towards a more positive outlook on mental health. When it comes to your website, you have the ability to push this movement forward with your website design. Good website design can help therapy-seekers feel seen and accepted. It can take away the fear many people may have about reaching out for help. Your website is a platform for you to show who you are and help potential clients feel connected to you from the start.
Accurately reflect you and your methodology - When searching for a therapist, people take a much more personal approach than in other industries. They want to know who their therapist is, their story, and how they can help them with the struggles they are walking through. While credentials and professional experience do hold value, clients will feel most seen and heard if they know that their therapist has walked through similar trials as they have. A good private practice website design will have information about your approach, your counseling options and your therapists’ bios.

If you’re just starting your private practice, get something up online! If users can’t find your business online, then they are far less likely to become a client of your practice. It doesn’t have to be perfect, but it should generally reflect your unique approach so you can help more people! We need what you have to offer!!