This little logo process is from the branding process for Embraced Podcast, a podcast about women empowering women. Having dabbled in the podcasting world for a hot second, I was excited to brand someone else's podcast! The branding to needed to embody women who share their strength, courage, perseverance, and self-love. Um... hell yes! Feminine strength was the design direction.
Below are several of the concepts and variations created before we nailed down the final logo.
