This little logo process is from the branding process for Embraced Podcast, a podcast about women empowering women.Read More
There are so many ways to share on Instagram Stories and while the easiest way is to share a quick photo or video selfie, there are some strategies you can implement to add your brand's voice and visuals to your stories timeline.Read More
When I talk to other creative biz owners, the most common complaint they have at any given time is about their out-of-control inbox. "Who has the time?" they say, or "It's just too overwhelming." And inbox zero? "Impossible!" There are a few major problems with having an inbox that is overflowing...Read More
You've survived the busy season and the slow summer is starting. While rest is a huge component of this time, you can be proactive in preparing for a packed schedule starting in a few months. Here are 5 way to take advantage of a slow summer!Read More
Every experience, every step of this pregnancy has been a little adventure. Besides buying onesies and enjoying those little kicks getting stronger everyday, I'm also planning for the nursery!
Burnout can creep up on you over the course of months or even years and exhaust you to your core rendering you unable to continue doing the work you once loved. Here are a few ways to conquer burnout and even help you avoid it altogether!Read More
A recap of some of my favorite unchosen logos and submarks from 2017 branding projects.Read More
Since Instagram is such a great place to connect and share socially, I love sharing recent Go Live in 5 projects on there! The problem I always have with sharing websites is that it's hard to get a sense of an interactive site in a static square image. So I created a scroll effect and shared it as a video. This give a MUCH better sense of the site when you actually view it online.Read More
Instagram, and social media in general, are helpful tools for small business owners that can provide a free marketing opportunity. But what would happen if you STOPPED marketing your biz on Instagram, Facebook or Twitter?
That's the question I wondered when I decided to quit Instagram. And what I found out about my business was a total surprise.Read More
This little logo process is from the branding process for BASH Event Planning & Design. This was a challenging but FUN design process that included ideas like topography, layering and disco!Read More
Growing your newsletter list is so important when you run an online business. It can help you keep in touch with your dream clients, build trust with your audience and promote new offerings. But the question my web clients always ask is: Where is the best place to add my newsletter opt-in or sign up form?Read More
I've had lots of new branding projects lately that I've been meaning to share! Two of these were for holistic health providers specializing in acupuncture + herbal medicine or yoga + massage. Here are the logo processes for both!Read More
I haven't shared a logo process in a while. This logo process is from Jane O. Coaching, who is a love and style coach with an amazing colorful, bright vibe. So of course, she wanted her branding to be feminine, colorful and fun to show off her coaching niches.Read More
This little behind the scenes of the logo process is from the branding project for Julia Kilkenny, who is a coach for creative entrepreneurs. She described her ideal brand to me as "the first blue sky day of Spring." Amazing, right?! I took that and really ran with it and created these little nuggets for her.Read More
I had such a crazy-good time creating this little logo, and the logo process above was only step one. We took these logos, refined them and added in some really cool photo elements until we got to a really versatile final logo and matching branding elements.Read More
Just a little peek inside the process of a logo project I've recently completed. This logo is for a health coach who was looking for a super-sophisticated, font-based mark with a heavy nod toward monograms. I tried to get a little creative with that and so the concepts are pretty varied.Read More
A brand is a lot more than the fonts, colors, and design elements that make up the visual brand identity. Branding ultimately is the identity of the business if you were to whittle it down to it's core. So, how do you start to carve that baby down?Read More
I also worry about what people will think. When I publish this blog post, will people hate it? Will they even see it? When I go meet a new person for coffee, will I accidentally choke on my croissant or bore them to death with my design nerdiness? When I send this proposal, will they laugh in my face via email and tell me I'm a hack who should just go hide under a rock?
But, and this is the MOST important part.Read More