There were so many fun branding projects in 2017 and so many amazing clients! Since each branding process gets 3-4 fully designed brand identity options, not all logos get the green light. Some aren't quite right for the client or maybe just didn't fit as well as another option, but I have a little love for all of my logos (and maybe get a little too attached?? Eh, whatever!).
Below are some of my favorite branding concepts and their variations created that didn't make the final cut.
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