Favorite Logos of 2022
A recap of some of my favorite unchosen logos and submarks from 2022 branding projects including one of a geometric hummingbird logo and one for a health and wellness coach logo.
There were so many fun branding projects in 2022 and so many amazing clients! Since each branding process gets 2-3 fully designed brand identity options, not all logos make the cut. Even if they don’t become the final version of a logo design, the creation and refinement is still an important part of the process. The health and wellness coaching logo on the bottom left even got featured on designrush best-designs. And I’m still a little in love with the geometric hummingbird logo. 😍
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Favorite Logos of 2021
A recap of some of my favorite unchosen logos and submarks from 2021 branding projects including one for an acupuncturist and a child and family counseling logo.
There were so many fun branding projects in 2021 and so many amazing clients! Since each branding process gets 3-4 fully designed brand identity options, not all logos get the green light. Some aren't quite right for the client or maybe just didn't fit as well as another option, but I have a little love for all of my logos (and maybe get a little too attached?? Eh, whatever!).
These are some of my favorite branding concepts and their variations created that didn't make the final cut.
pst…
Like a logo above and think it’s the perfect fit for your business?
Feel free to reach out for details on how to purchase!
Favorite Logos of 2019
A recap of some of my favorite unchosen logos and submarks from 2019 branding projects.
There were so many fun branding projects in 2019 and so many amazing clients! Since each branding process gets 3-4 fully designed brand identity options, not all logos get the green light. Some aren't quite right for the client or maybe just didn't fit as well as another option, but I have a little love for all of my logos (and maybe get a little too attached?).
Below are some of my favorite branding concepts and their variations created that didn't make the final cut.
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LOGO PROCESS: EMBRACED PODCAST
This little logo process is from the branding process for Embraced Podcast, a podcast about women empowering women.
This little logo process is from the branding process for Embraced Podcast, a podcast about women empowering women. Having dabbled in the podcasting world for a hot second, I was excited to brand someone else's podcast! The branding to needed to embody women who share their strength, courage, perseverance, and self-love. Um... hell yes! Feminine strength was the design direction.
Below are several of the concepts and variations created before we nailed down the final logo.
WANT to CREATE
a custom LOGO?
Favorite Logos of 2017
A recap of some of my favorite unchosen logos and submarks from 2017 branding projects.
There were so many fun branding projects in 2017 and so many amazing clients! Since each branding process gets 3-4 fully designed brand identity options, not all logos get the green light. Some aren't quite right for the client or maybe just didn't fit as well as another option, but I have a little love for all of my logos (and maybe get a little too attached?? Eh, whatever!).
Below are some of my favorite branding concepts and their variations created that didn't make the final cut.
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LOGO PROCESS: BASH EVENT PLANNING
This little logo process is from the branding process for BASH Event Planning & Design. This was a challenging but FUN design process that included ideas like topography, layering and disco!
This little logo process is from the branding process for BASH Event Planning & Design. This was a challenging but FUN design process that included ideas like topography, layering and disco!
Below are several of the concepts and variations created before we nailed down the final logo.
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LOGO PROCESS: JANE O. COACHING
I haven't shared a logo process in a while. This logo process is from Jane O. Coaching, who is a love and style coach with an amazing colorful, bright vibe. So of course, she wanted her branding to be feminine, colorful and fun to show off her coaching niches.
I haven't shared a logo process in a while. This logo process is from Jane O. Coaching, who is a love and style coach with an amazing colorful, bright vibe. So of course, she wanted her branding to be feminine, colorful and fun to show off her coaching niches.
We ended up heading in the direction of #3, with some additional tweaks and customizations to make it fully unique to Jane. To see the full branding and web design that came from this logo process, head on over to janeocoaching.com.
And if you want to chat about your own logo or branding, holla at me!
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LOGO PROCESS: JULIA KILKENNY
This little behind the scenes of the logo process is from the branding project for Julia Kilkenny, who is a coach for creative entrepreneurs. She described her ideal brand to me as "the first blue sky day of Spring." Amazing, right?! I took that and really ran with it and created these little nuggets for her.
This little behind the scenes of the logo process is from the branding project for Julia Kilkenny, who is a coach for creative entrepreneurs. She described her ideal brand to me as "the first blue sky day of Spring." Amazing, right?! I took that and really ran with it and created these little nuggets for her.
We ended up going with #2 and brought in more of that gorgy color palette. You can see the final branding and the web design to match this logo process over at juliakilkenny.com.
And if you feel like chatting with me about your own logo and branding, I'd love for you to holla at me
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LOGO PROCESS: MARIANNE K. RILEY
Just a little peek inside the process of a logo project I've recently completed. This logo is for a health coach who was looking for a super-sophisticated, font-based mark with a heavy nod toward monograms. I tried to get a little creative with that and so the concepts are pretty varied.
Just a little peek inside the process of a logo project I've recently completed. This logo is for a health coach who was looking for a super-sophisticated, font-based mark with a heavy nod toward monograms. I tried to get a little creative with that and so the concepts are pretty varied.
I'll have more on the final logo and branding deets soon!
