Merakai Life Brand Design
Project RECAP
Merakai Life creates custom mala experiences and provides spiritual & practical guidance for clients who are highly sensitive, entrepreneurial women grappling with their spirituality often feeling anxious & overwhelmed. They reframe their anxieties and leave them feeling inspired with practical tools to implement. It's about more than just the beads, it's about what the beads are a vehicle for: transformation and connection.
This brand was not interested in a trendy, “light”-oriented design. They aren't afraid of shadows or darkness in their work, and so wanted a natural, textured feel to the designs. Sacred geometry was also really important as well as the phases of the moon. In using an earthy metallic copper, we sort of show how Merakai “reflects” what the client is experiencing and transmutes the light into the mala experiences that are then created for each client.
