There are lots of reason to give your business a branding refresh. Depending on where you are with your business or blog, it may be time for you to rethink your current design identity. Here are five of the most common, and most necessary, signs that it's time to level up your branding.
1 - You made a DIY logo because you have the philosophy that "Done!" is better than "Perfect"
You wanted to launch your business or product and didn't have time to invest in full-blown branding. Now that you've settled into steady business, you're looking for a more professional look that showcases your growing biz.
2 - You bought a pre-made logo
Etsy has some damn fine design, let me just say. If you are one of the many shoppers who purchased a pre-made logo from a creative market like Etsy, you may have a cute logo, but you may also share it with countless other businesses. Time to develop a logo that's unique to you.
3 - You've officially defined your niche
Maybe you are a photographer that started out snapping shots of everything from babies to interior design. Now that you've settled into your work, you've decided you'd like to focus on weddings and engagements. Make sure your logo reflects your niche market.
4 - It's outdated or you just don't like it
You may have created your branding materials years ago and feel that they just aren't working for you anymore. Perhaps you wanted your logo to follow a trend that now feels outdated. Put simply, you just don't love it.
5 - You're business has outgrown you
You started a one-woman shop but have grown into a small business with - yay! - employees. You may even want to change your business name from something that is personal ( ie: Kali Edwards Creative ) to a something a more over-arching name.
This isn't as daunting as it sounds. Finding a designer you jive with (heyyy!) and who will help you through the process will allow you to love your branding and continue to grow your business!
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