A recap of some of my favorite unchosen logos and submarks from 2021 branding projects including one for an acupuncturist and a child and family counseling logo.
Everyone’s creative process looks different, but a lot have the same initial phases. Here are a few thoughts on how to streamline yours.
This little logo process is from the branding process for Embraced Podcast, a podcast about women empowering women.
In the ever-growing sea of podcasts, it’s hard to get new listeners. Here are a few thoughts on how to create that moment of engagement when a potential new listener clicks on YOUR podcast cover verses someone else’s.
Everyone’s creative process looks different, but a lot have the same initial phases. Here are a few thoughts on how to streamline yours.
There are so many ways to share on Instagram Stories and while the easiest way is to share a quick photo or video selfie, there are some strategies you can implement to add your brand's voice and visuals to your stories timeline.
Contrast is a design principle that is so crucial to creating beautiful branding and web design. But contrast touches all parts of design, not just color. Put simply, contrast occurs when two elements of the design are different - like REALLY different.
So why the hell should you care? (I get it, you've got a business to run... so let's cut to the chase!)
Keeping a consistent brand is key for creating a professional, clean look for your business. However, it can be a little difficult to keep everything uniform if you don’t have a spot with everything you need. Creating a style guide can be the perfect solution and go-to file for your website.
Every experience, every step of this pregnancy has been a little adventure. Besides buying onesies and enjoying those little kicks getting stronger everyday, I'm also planning for the nursery!
A brand’s online presence is a huge component of sharing your business with the world! How you position your brand online is how you are going to attract your dream clients.
Overlooking these three things in your branding can keep your brand from attracting your dream audience and yes, seriously hurt your brand. Yes you want a beautiful logo, but that logo needs to avoid being these three things first!
Are you staying consistent in the message your brand delivers? One way to be sure is by defining your core brand values. Once you clearly define your core brand values, it will be much easier to stay consistent and to promote your brand across various channels.
This little logo process is from the branding process for BASH Event Planning & Design. This was a challenging but FUN design process that included ideas like topography, layering and disco!
Whether you’ve just launched your own yoga studio or are a seasoned veteran looking for a brand refresh, there are four main ideas to help you find your focus. I have 4 simple, actionable tips you can use for your own yoga brand.
In my last post, I went over how to jazz up some common design trends and make them unique to your brand. I'm diving back into today with some common design trends that I see ALL OVER Pinterest. Especially for wedding pros and boss ladies, these trends are HOT. But I'll show you how to make them distinctive so that you and your brand stand out.
I've had lots of new branding projects lately that I've been meaning to share! Two of these were for holistic health providers specializing in acupuncture + herbal medicine or yoga + massage. Here are the logo processes for both!
Can we just have some real talk right now? Ya? Ok, the thing is, there's a lot of design trends that are just being recycled. Over and over and over. The problem with this (besides being boring), is that the logos aren't actually making their brands standout. You deserve to be on trend AND have a logo that won't be seen anywhere else.
I haven't shared a logo process in a while. This logo process is from Jane O. Coaching, who is a love and style coach with an amazing colorful, bright vibe. So of course, she wanted her branding to be feminine, colorful and fun to show off her coaching niches.
There are a lot of moving parts to a business, and your brand is just one of them. Branding is about getting to the heart of what I do best, who I serve best, and how I can best represent that through my business. So how do you even begin to strategically rebrand your biz? I have laid out my process with a few tips below, so read on!
This little behind the scenes of the logo process is from the branding project for Julia Kilkenny, who is a coach for creative entrepreneurs. She described her ideal brand to me as "the first blue sky day of Spring." Amazing, right?! I took that and really ran with it and created these little nuggets for her.
Totally deconstructed. More white space, more breathing room. More color blocks, but all integrated into the collage vs. being stacked together. Still a brand-focused lifestyle image at the center grounding the collage as well as the brand. And little, layered type elements.
I had such a crazy-good time creating this little logo, and the logo process above was only step one. We took these logos, refined them and added in some really cool photo elements until we got to a really versatile final logo and matching branding elements.
A recap of some of my favorite unchosen logos and submarks from 2022 branding projects including one of a geometric hummingbird logo and one for a health and wellness coach logo.