BRANDING FOR YOGA EXPERTS
Whether you’ve just launched your own yoga studio or are a seasoned veteran looking for a brand refresh, there are four main ideas to help you find your focus.
1. Be distinctive
What makes you unique? What is the thing that makes your yoga studio stand out from all the rest? What makes your clients love you and your approach? Are your classes challenging and invigorating? Do you specialize in restorative yoga and massage? Whatever makes you and your yoga studio stand out - embrace it!
2. Brand that thing!
How do you take your unique-ness (see above!), and turn it into the most beautiful yoga logo and branding ever?
Answer: Emotion. Find that emotional connection your yoga expertise has with your clients. A stressed out mom has been looking for that holistic and healthy time for herself. She needs that calm feeling she has after your class, which keeps her coming back. Allow your branding to reflect that calming effect you bring to your yoga classes. Show this client and any other that when they take your yoga class, your practice will will bring them clarity and connection to themselves.
You create an emotional connection through your branding based on the layout, colors and fonts you choose to marry into a uniquely perfect fit for your business. Done right, clients will have a sense of your yoga teaching style before they even step foot in the studio.
3. One step further
As the smart business owner you are, you know that the logo isn't the end of the proverbial deisgn road. Social media (header images, profile pictures, behind the scenes Instagram shoots), business cards and your website are all places to carry over your branding. Think about each client’s experience from beginning to end. From booking a class to store front signs, pull everything together and review what you have. Make sure to ask yourself every step of the way if it sends the signals to the right kind of clients. In the end, it should all be in line with your vision, mission and style.