A recap of some of my favorite unchosen logos and submarks from 2021 branding projects including one for an acupuncturist and a child and family counseling logo.
Everyone’s creative process looks different, but a lot have the same initial phases. Here are a few thoughts on how to streamline yours.
Everyone’s creative process looks different, but a lot have the same initial phases. Here are a few thoughts on how to streamline yours.
You’ve taken some time to focus on things over than your biz for a bit. You may have wrapped up a maternity leave (like me!) or had an extended vacation. While breaks can be a fantastic thing, the transition back to your desk chair can be a little difficult if you don’t prepare for that transition.
This little logo process is from the branding process for Embraced Podcast, a podcast about women empowering women.
There are so many ways to share on Instagram Stories and while the easiest way is to share a quick photo or video selfie, there are some strategies you can implement to add your brand's voice and visuals to your stories timeline.
When I talk to other creative biz owners, the most common complaint they have at any given time is about their out-of-control inbox. "Who has the time?" they say, or "It's just too overwhelming." And inbox zero? "Impossible!" There are a few major problems with having an inbox that is overflowing...
You've survived the busy season and the slow summer is starting. While rest is a huge component of this time, you can be proactive in preparing for a packed schedule starting in a few months. Here are 5 way to take advantage of a slow summer!
Every experience, every step of this pregnancy has been a little adventure. Besides buying onesies and enjoying those little kicks getting stronger everyday, I'm also planning for the nursery!
Burnout can creep up on you over the course of months or even years and exhaust you to your core rendering you unable to continue doing the work you once loved. Here are a few ways to conquer burnout and even help you avoid it altogether!
Since Instagram is such a great place to connect and share socially, I love sharing recent Go Live in 5 projects on there! The problem I always have with sharing websites is that it's hard to get a sense of an interactive site in a static square image. So I created a scroll effect and shared it as a video. This give a MUCH better sense of the site when you actually view it online.
Instagram, and social media in general, are helpful tools for small business owners that can provide a free marketing opportunity. But what would happen if you STOPPED marketing your biz on Instagram, Facebook or Twitter?
That's the question I wondered when I decided to quit Instagram. And what I found out about my business was a total surprise.
This little logo process is from the branding process for BASH Event Planning & Design. This was a challenging but FUN design process that included ideas like topography, layering and disco!
Growing your newsletter list is so important when you run an online business. It can help you keep in touch with your dream clients, build trust with your audience and promote new offerings. But the question my web clients always ask is: Where is the best place to add my newsletter opt-in or sign up form?
I've had lots of new branding projects lately that I've been meaning to share! Two of these were for holistic health providers specializing in acupuncture + herbal medicine or yoga + massage. Here are the logo processes for both!
I haven't shared a logo process in a while. This logo process is from Jane O. Coaching, who is a love and style coach with an amazing colorful, bright vibe. So of course, she wanted her branding to be feminine, colorful and fun to show off her coaching niches.
This little behind the scenes of the logo process is from the branding project for Julia Kilkenny, who is a coach for creative entrepreneurs. She described her ideal brand to me as "the first blue sky day of Spring." Amazing, right?! I took that and really ran with it and created these little nuggets for her.
I had such a crazy-good time creating this little logo, and the logo process above was only step one. We took these logos, refined them and added in some really cool photo elements until we got to a really versatile final logo and matching branding elements.
Just a little peek inside the process of a logo project I've recently completed. This logo is for a health coach who was looking for a super-sophisticated, font-based mark with a heavy nod toward monograms. I tried to get a little creative with that and so the concepts are pretty varied.
A brand is a lot more than the fonts, colors, and design elements that make up the visual brand identity. Branding ultimately is the identity of the business if you were to whittle it down to it's core. So, how do you start to carve that baby down?
A recap of some of my favorite unchosen logos and submarks from 2022 branding projects including one of a geometric hummingbird logo and one for a health and wellness coach logo.