BRANDING FOR YOGA EXPERTS
Whether you’ve just launched your own yoga studio or are a seasoned veteran looking for a brand refresh, there are four main ideas to help you find your focus. I have 4 simple, actionable tips you can use for your own yoga brand.
Whether you’ve just launched your own yoga studio or are a seasoned veteran looking for a brand refresh, there are four main ideas to help you find your focus.
1. Be distinctive
What makes you unique? What is the thing that makes your yoga studio stand out from all the rest? What makes your clients love you and your approach? Are your classes challenging and invigorating? Do you specialize in restorative yoga and massage? Whatever makes you and your yoga studio stand out - embrace it!
2. Brand that thing!
How do you take your unique-ness (see above!), and turn it into the most beautiful yoga logo and branding ever?
Answer: Emotion. Find that emotional connection your yoga expertise has with your clients. A stressed out mom has been looking for that holistic and healthy time for herself. She needs that calm feeling she has after your class, which keeps her coming back. Allow your branding to reflect that calming effect you bring to your yoga classes. Show this client and any other that when they take your yoga class, your practice will will bring them clarity and connection to themselves.
You create an emotional connection through your branding based on the layout, colors and fonts you choose to marry into a uniquely perfect fit for your business. Done right, clients will have a sense of your yoga teaching style before they even step foot in the studio.
3. One step further
As the smart business owner you are, you know that the logo isn't the end of the proverbial deisgn road. Social media (header images, profile pictures, behind the scenes Instagram shoots), business cards and your website are all places to carry over your branding. Think about each client’s experience from beginning to end. From booking a class to store front signs, pull everything together and review what you have. Make sure to ask yourself every step of the way if it sends the signals to the right kind of clients. In the end, it should all be in line with your vision, mission and style.
Looking for examples of a yoga expert’s branding in action? Head on over here or here or here!
HOW TO ATTRACT YOUR IDEAL CLIENTS
Your brand's logo has some serious power to help you attract your ideal client. You just need to know how to use it. Your logo is one of the first things people see when they meet your biz, whether it's online or on your business card. Make your logo work for you by attracting your ideal clients ... like a magnet!
Your brand's logo has some serious power to help you attract your ideal client. You just need to know how to use it. Your logo is one of the first things people see when they meet your biz, whether it's online or on your business card. Make your logo work for you by attracting your ideal clients ... like a magnet!
So here's the trick:
Take out a notebook and really think about who your ideal client is. Write down as much information about them as you can (gender, hobbies, where do they hang out online, what do they do on weekends, what's their age, etc.). From there, try to understand EXACTLY what visually inspires them.
Next, pretend you're them. I'd head to Pinterest for this part of the exercise. Create a pinboard and GO TO TOWN. Pin everything you think they would like. Get that visual inspiration all in one place. And VOILA! What you now have is a great resource of visuals that you can use to apply to your logo. Look for common colors, patterns, styles and apply it all to your branding design. And that, my friends, is how to make your logo attract your ideal clients like a magnet.
Want to see these tips in action? Here’s an example or two of a client magnet.
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GOAL SETTING FOR BRANDING YOUR BUSINESS
As the savvy business owner you are, you probably set certain goals for yourself when you started your business. Setting tangible steps to reach your goals is a foolproof way to reach tangible results.
Here's a secret: you can take those same building blocks you used to start your business and apply them to your branding.
As the savvy business owner you are, you probably set certain goals for yourself when you started your business. Setting tangible steps to reach your goals is a foolproof way to reach tangible results.
Here's a secret: you can take those same building blocks you used to start your business and apply them to your branding.
Here's an example. Let's say your goal is to grow your Instagram following to 1000 die-hard Insta-fans. Ok, now what are the steps that will get you there?
Post great content.
Engage with your followers.
Post more regularly.
In this example, we set a goal and created the specific steps to reach it.
Now, let's apply this to branding. What is your goal?
Keep in mind, this can still be a business goal. It doesn't have to be related to design. For example, if you're a photographer trying to book more weddings, your goal might be to attract more brides-to-be. So think about what these women may be looking for. Your goal-oriented branding steps may look like this:
Look through your previous work and identify which shoots relate most to weddings that you would like to build from. Do these shoots have any common aesthetics?
Determine the feeling you want to evoke from future brides (romantic, fun, professional, whimsical, etc).
Translate those adjectives into a branding style. If you choose whimsical and romantic, think about what visuals represent those words (script lettering, florals , and soft colors are a good start!).
By working through these goal-oriented steps, you will find that you're able to fine-tune your branding and vision.
The more specific you can get with this exercise, the better your branding experience will be! If you want to chat about this more, holla at me!
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FINDING DREAM CLIENTS
Finding your dream clients starts with knowing yourself. You have be 100% behind their business to be able to create exactly what will fit their brand best. If you feel lukewarm about their passion, it will likely show in your work. But if you wake up wide-eyed and excited to crank out your best work, then you know you've likely found your dream client.
I work with all sorts of people who do amazing, creative things. Bakery owners, skin care product developers and fashion bloggers to name a few. There are a lot of reasons I choose to do design for people like this. One of the biggest reasons I love to work with these groups of creatives is their passion.
You can learn a recipe for a perfect cake or what's hot for Spring, but passion is something you just have. It bubbles up inside you the minute you wake up and doesn't settle until your head hits the pillow at night. You can't teach that. Adeo Ressi, a serial entrepreneur, says, "...real passion and conviction, there's no test to measure that, except the test of hard knocks. When you get punched in the face ten times and get up and keep going."
That's your passion.
I feel so lucky to get to narrow in on that passion, and translate it into design. That's kind of a good one-sentence summation of what I strive to do through branding and web design: bring your passion and drive for your business to life through design. ( To see the fashion blogger + skincare brands, click here )
My client's passions are also usually ones I can get behind. They're doing things I also really enjoy and spark my interest, and that ignites my creativity. While some may be really passionate about the newest i-gadget, that's not really my thang. But the newest craft brew on the market? I'm down!
Finding your dream clients starts with knowing yourself. Click to Tweet!
You have be 100% behind their business to be able to create exactly what will fit their brand best. If you feel lukewarm about their passion, it will likely show in your work. But if you wake up wide-eyed and excited to crank out your best work, then you know you've likely found your dream client.
Thank you may be my dream client? Holla at me!