Everyone’s creative process looks different, but a lot have the same initial phases. Here are a few thoughts on how to streamline yours.
Everyone’s creative process looks different, but a lot have the same initial phases. Here are a few thoughts on how to streamline yours.
Everyone’s creative process looks different, but a lot have the same initial phases. Here are a few thoughts on how to streamline yours.
Getting your business out there online can really help you gain new customers and clients. While there are multiple methods for developing your online presence, in this blog post we will be covering your social media.
Everyone’s creative process looks different, but a lot have the same initial phases. Here are a few thoughts on how to streamline yours.
Shelley Easter is a momma to 6-year-old twins! She is a Shopify website designer specializing in e-commerce businesses that sell lifestyle products. She has been a web designer for over 10 years now and began focusing on e-commerce in the last couple of years. It's a niche that she loves! With e-commerce, clients can see real tangible results with sales increases and that's so exciting for her as a designer.
You’ve taken some time to focus on things over than your biz for a bit. You may have wrapped up a maternity leave (like me!) or had an extended vacation. While breaks can be a fantastic thing, the transition back to your desk chair can be a little difficult if you don’t prepare for that transition.
Katie Wussow is a mama to two sweet little girls - ages 5 and 7! She runs a successful consulting business that focuses on providing creative women with the tools and mindset they need to grow their business in a meaningful way. Katie has a great perspective on combining motherhood with entrepreneurship - she believes that each season will bring new things. It is okay to adapt and change as life goes on! Read more about Katie in our Mama Feature below!
I am so excited to introduce a brand new blog series to my website - Mama Feature. This section of my blog content is focused on sharing the stories and life advice from fellow mama biz owners. For this first feature, we are chatting with Kim Winsel. Kim is the CEO of Pattern of Purpose. Her business focuses on brand strategy, copywriting and customer research for other entrepreneurs. Not only does Kim kick ass at work, she is a mama to two little ones. Read more about her story below!
How much do you value your time? I would think a lot, but does your schedule reflect that? Are you wasting time on tasks and commitments that you dread?
Even if you love your clients, it's still super important to set up clear and simple client boundaries. This not only helps you, but is important for them as well. I promise it's helpful for everyone involved!
You’ve done the hard work and prepared a website that you are ready to share with the world. But before you go live, you may want to check out of a few of these things first. Use this guide to get your website ready to launch!
When I talk to other creative biz owners, the most common complaint they have at any given time is about their out-of-control inbox. "Who has the time?" they say, or "It's just too overwhelming." And inbox zero? "Impossible!" There are a few major problems with having an inbox that is overflowing...
You've survived the busy season and the slow summer is starting. While rest is a huge component of this time, you can be proactive in preparing for a packed schedule starting in a few months. Here are 5 way to take advantage of a slow summer!
Instagram, and social media in general, are helpful tools for small business owners that can provide a free marketing opportunity. But what would happen if you STOPPED marketing your biz on Instagram, Facebook or Twitter?
That's the question I wondered when I decided to quit Instagram. And what I found out about my business was a total surprise.
Are you staying consistent in the message your brand delivers? One way to be sure is by defining your core brand values. Once you clearly define your core brand values, it will be much easier to stay consistent and to promote your brand across various channels.
Whether you’ve just launched your own yoga studio or are a seasoned veteran looking for a brand refresh, there are four main ideas to help you find your focus. I have 4 simple, actionable tips you can use for your own yoga brand.
Your brand's logo has some serious power to help you attract your ideal client. You just need to know how to use it. Your logo is one of the first things people see when they meet your biz, whether it's online or on your business card. Make your logo work for you by attracting your ideal clients ... like a magnet!
As the savvy business owner you are, you probably set certain goals for yourself when you started your business. Setting tangible steps to reach your goals is a foolproof way to reach tangible results.
Here's a secret: you can take those same building blocks you used to start your business and apply them to your branding.
Finding your dream clients starts with knowing yourself. You have be 100% behind their business to be able to create exactly what will fit their brand best. If you feel lukewarm about their passion, it will likely show in your work. But if you wake up wide-eyed and excited to crank out your best work, then you know you've likely found your dream client.
Even if you love your clients, it's still super important to set up clear and simple client boundaries. This not only helps you, but is important for them as well. I promise it's helpful for everyone involved!