How to Promote Your Business
Getting your business out there online can really help you gain new customers and clients. While there are multiple methods for developing your online presence, in this blog post we will be covering your social media.
Social media is a great way to connect with your ideal audience and meet potential new customers. Along with extending your reach, social media can allow you to connect and convert (easily!) as well.
Finding the right platform
Part of your online success with social media is discovering the right platform for your business and content. Take time to think about your ideal client. Consider which platform they spend most of their time scrolling and posting. This is where you want to be posting your content for them to see!
If you have an incredible social media account with great eye-catching content and photography, you are going to gain followers from all over. This helps build a business with a professional reputation. As a best practice, you can pre-schedule your posting content 2 weeks ahead (at least) to help you stay on top of consistency in your social media posts.
What to post
While half of the battle is discovering which platform is best, the other is determining what content to share on social media. You want to provide value to your audience through tips, best practices, information about your services/products and more.
A good place to start is to describe what pain points your business or products can address for your ideal client. This will give them a clear picture that you are the right choice for their needs!
Give your social media strategy some time and be attentive to your customers - they can help you figure out what content to share and what types of posts they like the most. Keep an eye on your analytics for that. Make note to evaluate what is working well and what needs to be addressed with your content periodically to keep up with what works best for you and your social media!
Social media doesn’t have to be a complicated process, but it can certainly help you gain new business along the way.
Need help with your online presence? Let’s start with your website! Discover more about our services here.
