Creating Newsletter Content
Having a newsletter is an essential element in developing and marketing your business. It aids in converting visitors into future clients as you keep them in the loop of your business and also provides free value to show your paid worth.
Newsletters can be even more successful than social media marketing for a lot of businesses, so you want to make sure you're putting forth just as much or more effort into creating newsletter content than you are into creating social media content.
How to generate ideas for your email content
Figuring out what to include is similar to finding out what to add to your blog - as we addressed in our previous post - you want to provide value to your audience through tips, best practices, information about your services/products and more.
This all builds off of addressing your ideal client, and connects them with their wants and needs. If you are not connecting them with something they will deem valuable, they are going to quickly lose interest.
While it may be tempting to want to only highlight your business successes, testimonials, etc. try to give your hope-to-be-clients something that they can use themselves, not just what feels like another sales pitch.
General email newsletter content ideas
Here are a few ideas to get you started:
Blog roundups
PDF freebies
Video trainings
Downloadable templates
Deals and discounts
Product highlights
Positive feedback
Team highlights
Upcoming events
Creating a newsletter can seem overwhelming at first - thinking about the structure, design and types of content needed to keep your audience’s attention - but once you get in a rhythm, you will find that it tends to flow naturally and begins to get easier with time!
