LOGO PROCESS: JANE O. COACHING
I haven't shared a logo process in a while. This logo process is from Jane O. Coaching, who is a love and style coach with an amazing colorful, bright vibe. So of course, she wanted her branding to be feminine, colorful and fun to show off her coaching niches.
I haven't shared a logo process in a while. This logo process is from Jane O. Coaching, who is a love and style coach with an amazing colorful, bright vibe. So of course, she wanted her branding to be feminine, colorful and fun to show off her coaching niches.
We ended up heading in the direction of #3, with some additional tweaks and customizations to make it fully unique to Jane. To see the full branding and web design that came from this logo process, head on over to janeocoaching.com.
And if you want to chat about your own logo or branding, holla at me!
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LOGO PROCESS: JULIA KILKENNY
This little behind the scenes of the logo process is from the branding project for Julia Kilkenny, who is a coach for creative entrepreneurs. She described her ideal brand to me as "the first blue sky day of Spring." Amazing, right?! I took that and really ran with it and created these little nuggets for her.
This little behind the scenes of the logo process is from the branding project for Julia Kilkenny, who is a coach for creative entrepreneurs. She described her ideal brand to me as "the first blue sky day of Spring." Amazing, right?! I took that and really ran with it and created these little nuggets for her.
We ended up going with #2 and brought in more of that gorgy color palette. You can see the final branding and the web design to match this logo process over at juliakilkenny.com.
And if you feel like chatting with me about your own logo and branding, I'd love for you to holla at me
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BRAND STYLE BOARDS 101
You may have seen these little guys floating around on Pinterest and not known exactly what they are or what their purpose is.
Every designer does their Brand Style Boards a little bit differently, but as a rule there are a few things that should be included.
Logo
This is the main logo that will be used on important touch points like the website, business cards, etc
Submark / Secondary Logo
This is a variation of the logo and usually much simpler. Often an icon, it can be used as an avatar on social media or as a stamp on images for bloggers and photographers
Color Palette
I always make sure to include not only the color swatches, but the various color values. This helps a client match their color palette from anything like a printed business card to their website
Fonts
The fonts are really important to the brand and are NOT an afterthought, so it's imp ortant to make sure to include them on the Brand Style Board to ensure that the fonts match up on all future branded collateral.
In the examples below, I also include design elements that can be used as icons or graphics on the website. Sometimes a branding package will include patterns or buttons / graphics for the client's website, which are also helpful to include on the Brand Style Board. I also always include the mood board that I created for the internal branding process. I think it helps tie everything together and give the client a good idea for the types of imagery they should look for when creating other items for the brand (ie: website, media kit, etc).
Ultimately, the Brand Style Board should contain the core of your brand. At a glance, it should be everything you need as a reference for you and anyone you hire down the line. It should guide every visual choice you make for your business.
To see more examples, head this-a-way or to chat with me about your brand head that-a-way!
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LOGO PROCESS • RLS FASTPITCH
I like to give six logo concepts to my clients, because this feels like the perfect number. It's the Goldilocks of branding ( not too overwhelming and more than just a few options ). I know everyone's process is a bit different. Some designers only give three logos. Some give 15+. But I feel like I can nail down enough concepts to get the ball rolling and have each be creative and unique with six. Too many more than six and my creative juice stop flowing. Plus, I have found that my clients often feel paralyzed by the decision if there are too many to choose from.
I thought it might be nice to show some behind the scenes details for those curious about my branding process. These are six logo concepts that I designed for RLS Fastpitch. Although we ended up going through a few more iterations before we nailed down the final logo, these were a great starting point.
I like to give six logo concepts to my clients, because this feels like the perfect number. It's the Goldilocks of branding ( not too overwhelming and more than just a few options ). I know everyone's process is a bit different. Some designers only give three logos. Some give 15+. But I feel like I can nail down enough concepts to get the ball rolling and have each be creative and unique with six. Too many more than six and my creative juice stop flowing. Plus, I have found that my clients often feel paralyzed by the decision if there are too many to choose from.
The other thing about my logo process is that all of these logos are black and white. I find that color can be distracting, especially in the beginning. Once a client nails down one or two logo concepts, I implement color in the next round. I sometimes include the color palette direction along side the black and white logos, which is what I did here. This helps give them an idea of the logos as a whole ( design + color ).
