LOGO PROCESS: ACUPUNCTURE BRANDING
I've had lots of new branding projects lately that I've been meaning to share! Two of these were for holistic health providers specializing in acupuncture + herbal medicine or yoga + massage. Here are the logo processes for both!
I've had lots of new branding projects lately that I've been meaning to share! Two of these were for holistic health providers specializing in acupuncture + herbal medicine or yoga + massage. Here are the logo processes for both!
Logo Process for Wildcrafted Acupuncture & Herbs - Submarks
Logo Process for Wildcrafted Acupuncture & Herbs - Logo
Logo Process for Align Massage and Yoga - Submark
Logo Process for Align Massage and Yoga - Logo
LOGO PROCESS: JANE O. COACHING
I haven't shared a logo process in a while. This logo process is from Jane O. Coaching, who is a love and style coach with an amazing colorful, bright vibe. So of course, she wanted her branding to be feminine, colorful and fun to show off her coaching niches.
I haven't shared a logo process in a while. This logo process is from Jane O. Coaching, who is a love and style coach with an amazing colorful, bright vibe. So of course, she wanted her branding to be feminine, colorful and fun to show off her coaching niches.
We ended up heading in the direction of #3, with some additional tweaks and customizations to make it fully unique to Jane. To see the full branding and web design that came from this logo process, head on over to janeocoaching.com.
And if you want to chat about your own logo or branding, holla at me!
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HOW TO REBRAND STRATEGICALLY
There are a lot of moving parts to a business, and your brand is just one of them. Branding is about getting to the heart of what I do best, who I serve best, and how I can best represent that through my business. So how do you even begin to strategically rebrand your biz? I have laid out my process with a few tips below, so read on!
If you have been following June Mango for a while, you will obviously have noticed that it's just gotten a major facelift. I am so excited about it and it's been a long time coming.
What I mean by that is that I have been diving deep behind the scenes to strategically rebrand my biz. This is more than just a new logo and color palette, although that's definitely part of it. This is about really getting to the heart of what I do best, who I serve best, and how I can best represent that through my brand. So how do you even begin to strategically rebrand your biz? I have laid out my process with a few tips below, so read on!
There are a lot of moving parts to a business, and your brand is just one of them. For me, I knew it was time for a rebrand when I felt that my messaging and design weren't matching up with:
A) the level of clients I was working with
B) the types of clients I wanted to attract
C) the level of expertise that I have collected from running my business for a few years
D) the actual design work I want to be creating
So these pieces each were key elements that just weren't matching up with what I was putting out into the world. In short, I had grown a lot as a designer and business owner, and wanted my brand to reflect that.
So now that I as aware of what I wanted to be sharing with my ideal audience, it was time to create the messaging and design to match. Now, I am NOT a copywriter, but I do think that the copy in your brand is just as important for your consistent business voice as your design. There are a lot of amazing copywriters that can help you share your vision in your voice, so don't be afraid to hand over the reigns.
Design-wise, I tried to really get clear on what:
A) I'm really good at
B) I can do that not many other designer's can
C) type of design I like to create
D) what type of design my ideal audience is looking for
With these things in mind, it was easy to create a website and brand that showcased all of the above. And the key here is that the real reason it was easy, is because it was natural. This is another reason I knew it was time to rebrand - I was eager to stretch my legs into design that fit me better.
Finally, I always like to keep in mind the visuals of the previous logo and branding. You don't want to completely change your look or else no one will recognize you! (Think Jennifer Grey after the nose job). So I stuck closely to the layout of my old logo, kept some of the same colors, like the pink, and just updated the hues. I also added a new stamp as an alternative logo to help share my services + expertise in a clear way and round everything out.
Overall, I am so happy with it. It really represents me, my design style, and my ideal clients. And that is exactly what your brand should do. :)
The full branding + web design:
LOGO PROCESS: JULIA KILKENNY
This little behind the scenes of the logo process is from the branding project for Julia Kilkenny, who is a coach for creative entrepreneurs. She described her ideal brand to me as "the first blue sky day of Spring." Amazing, right?! I took that and really ran with it and created these little nuggets for her.
This little behind the scenes of the logo process is from the branding project for Julia Kilkenny, who is a coach for creative entrepreneurs. She described her ideal brand to me as "the first blue sky day of Spring." Amazing, right?! I took that and really ran with it and created these little nuggets for her.
We ended up going with #2 and brought in more of that gorgy color palette. You can see the final branding and the web design to match this logo process over at juliakilkenny.com.
And if you feel like chatting with me about your own logo and branding, I'd love for you to holla at me
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LOGO PROCESS: DEVAN DANIELLE
I had such a crazy-good time creating this little logo, and the logo process above was only step one. We took these logos, refined them and added in some really cool photo elements until we got to a really versatile final logo and matching branding elements.
Devan contacted me to create her logo and branding with some super interesting and unique ideas. She basically said, "I want you to go wild and do whatever you want."
Um, HELL YAS!
The only requirement was that she wanted the logo to feel light, airy and open. Done and done.
I had such a crazy-good time creating this little logo, and the logo process above was only step one. We took these logos, refined them and added in some really cool photo elements until we got to a really versatile final logo and matching branding elements. You should probably head over here to check out the finished project, because, well, it's just so damn lovely!
And if you feel like chatting with me about your own logo and branding, I'd love for you to holla at me!
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BRAND STYLE BOARDS 101
You may have seen these little guys floating around on Pinterest and not known exactly what they are or what their purpose is.
Every designer does their Brand Style Boards a little bit differently, but as a rule there are a few things that should be included.
Logo
This is the main logo that will be used on important touch points like the website, business cards, etc
Submark / Secondary Logo
This is a variation of the logo and usually much simpler. Often an icon, it can be used as an avatar on social media or as a stamp on images for bloggers and photographers
Color Palette
I always make sure to include not only the color swatches, but the various color values. This helps a client match their color palette from anything like a printed business card to their website
Fonts
The fonts are really important to the brand and are NOT an afterthought, so it's imp ortant to make sure to include them on the Brand Style Board to ensure that the fonts match up on all future branded collateral.
In the examples below, I also include design elements that can be used as icons or graphics on the website. Sometimes a branding package will include patterns or buttons / graphics for the client's website, which are also helpful to include on the Brand Style Board. I also always include the mood board that I created for the internal branding process. I think it helps tie everything together and give the client a good idea for the types of imagery they should look for when creating other items for the brand (ie: website, media kit, etc).
Ultimately, the Brand Style Board should contain the core of your brand. At a glance, it should be everything you need as a reference for you and anyone you hire down the line. It should guide every visual choice you make for your business.
To see more examples, head this-a-way or to chat with me about your brand head that-a-way!
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KYLEE ACKER BRANDING PROCESS
This is a behind the scenes peek at the branding process. The goal was to really showcase her initials since this is her personal brand. The trick was to make both the K & A recognizable because each letter is of equal importance. Th color palette combines classic neutrals with a slightly feminine, but not overpowering pop of pink.
Every designer has a slightly different process. Some designers like to share just 2-3 design concepts, and some like to share 10+. I'm somewhere in the middle and tend to share 4-6. I think that gives enough variety without overwhelming my clients. Too many choices can be paralyzing and ineffective.
Remember that hella stylish mood board I shared recently? This is a behind the scenes peek at the branding process. The goal was to really showcase her initials since this is her personal brand. The trick was to make both the K & A recognizable because each letter is of equal importance. Th color palette combines classic neutrals with a slightly feminine, but not overpowering pop of pink.
Which one would you choose?
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