Web Design Myth: I should appeal to everyone in order to book more clients.
When preparing to create a new website for your business, it can be easy to fall into the trap of attempting to appeal to everyone. While it’s a great idea, it just isn’t possible. Certain types of people are drawn to certain websites and designs, while other people are drawn to the total opposite.
If you try to find the “middle ground” to appeal to everyone, you end up appealing to no one! There are definitely certain overlapping elements that can appeal to multiple people, but the reality is, you’ll never have the perfect combination.
So, what’s the best way to tackle your website? Choose a niche! Think about your audience for your business/product, what they like, how they spend their time, their demographics, etc. You’ll be able to start narrowing down your audience and reaching those people more effectively.
Here are a few things to think through to appeal to your niche:
Branding – Are you offering services targeting at kids and teens? Your brand should portray a vibrant, youthful feel. Do you provide therapy to adults? You’ll want your brand to portray a trustworthy, relaxed vibe.
Your branding should directly reflect you, your audience, and your brand’s personality.
Colors – Like with your branding, your colors should also appeal to your niche audience. A bright, colorful palette would not make sense for a brand focused on therapy for grieving and loss. However, it may make sense for a young company offering virtual assistant services! Be sure your colors reflect the personality you want to give off.
Photos – Photos have the ability to quickly attract or deter your audience. If they can’t see themselves represented in your photos, they will be much quicker to try another website. If your organization is focused on diversity, your photos should reflect that! If you offer coaching for middle-aged women, your photos should show women in that demographic.
As you put together your website, be sure to provide multiple opportunities for your audience to hire you. If they’re never invited to reach out or contact you, they’ll move on and look elsewhere!
