kaliedwards 5/24/17 kaliedwards 5/24/17

LOGO PROCESS: ACUPUNCTURE BRANDING

I've had lots of new branding projects lately that I've been meaning to share! Two of these were for holistic health providers specializing in acupuncture + herbal medicine or yoga + massage. Here are the logo processes for both!

Logo Process for Wildcrafted Acupuncture & Herbs - Submarks

Logo Process for Wildcrafted Acupuncture & Herbs - Logo

Logo Process for Align Massage and Yoga - Submark

Logo Process for Align Massage and Yoga - Logo

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We approach therapy branding this way: your brand should be an extension of your therapeutic approach. If you use narrative therapy in sessions, your brand should tell stories. If you value humor in the therapy room, your brand voice should be conversational and sometimes funny. See how that works? It's not separate from who you are as a clinician – it IS who you are as a clinician, just translated into visual and written form.