BRANDING FOR PHOTOGRAPHERS
Whether you’ve just launched your photography business or are a seasoned veteran looking for a brand refresh, there are four main ideas to help you find your focus.
1. Be distinctive
The kind of photography you focus on is the most important item to consider before you begin a logo or branding project. Are you a food and styling photographer, wedding and family photographer, or an urban street photographer? These are all such vastly different styles of capturing a moment that they will require completely different branding approaches. Now we can narrow it down from here.
2. Brand it, #boss
How do you take your unique photography niche and turn it into a beautiful brand?
Answer: Style. Find that emotional connection your style has with your customers. A bride-to-be has seen your most recent engagement shoot and just adores the way you captured the couples love. She wants that romantic feeling for her engagement shoot, too. Allow your branding to reflect that romance you bring to your photography. Show this bride-to-be and any other that when they hire you, your photography style will make her swoon. Maybe that means using calligraphy in your logo or creating a soft and feminine color palette. Keep asking yourself throughout the process, "Is this in line with my style?" This emotional tie into your branding elements will give clients a sense of your approach before they even chat with you.
3. Work your website
As a photographer, your website is so important. This is the best place to showcase your photos. Organizing them into galleries and recent shoots will help your future client visualize their own photos. Continue the emotional experience of your brand by telling a fluid story to your customer. A good example may look like this:
Click … HomepageIntroduction to Drizzle Food Photography and Styling, where I am inspired by ingredients and abundance in the kitchen.
Click … Gallery A collection of gorgy examples of past photo shoots for dreamy clients and delish dishes.
Click … Contact How to get in touch to book my unique and valuable photography services.
Let the photos do the talking. On your website, the branding should act and an important accent that underscores your photography style.
4. One step further
As the savvy photography business owner you are, you know there’s more to branding than just the logo and website. Social media (styled photos anyone?), photo flyers and media kits are all places to expose your branding and your business. Think about each client’s experience from beginning to end. From finding you on Instagram to thank you stationary, gather all your pieces and review what you have. Make sure it conveys the emotion and style of the photos you take.