You’ve worked hard over weeks, maybe even months, to get your website put together and ready for the world to see. Once it’s live, it can be easy to mark it off the to-do list and shift your focus elsewhere. However, it is important that you continue to make sure your website is healthy and well-maintained.

By making website maintenance a part of your monthly routine, you can help ensure that your website visitors have a great experience, you continue to drive traffic from search engines, and that you are consistently gaining new clients!

Remember, your website is your best marketing tool!

We’re going to provide a few simple steps you can take each month to keep your website running smoothly and effectively.

Create New Content - Why take the time and effort to add new content to your website? Search engines like Google love websites that are consistently adding new content to their website. They are far more likely to show active, updated websites in search results to users rather than websites that haven’t changed for months on end.

You don’t have to publish multiple blog posts a week in order to keep your website relevant in search results. Try to start with even just one blog post per month with relevant, SEO-friendly content. If you don’t have the time to take on blogging right now, try sharing relevant videos to your blog, creating a podcast and sharing episodes, or utilize a members area on your site.

Check forms and look for broken links - If your contact forms on your website aren’t making it to your inbox, you could be missing out on a large amount of opportunity for your business. Take a few minutes every month to do a test run on your contact forms. Those few minutes could be the difference in you getting to help a new client or not!

While you’re checking forms, take a quick swipe through your website and check all of your buttons and links to ensure they are linking to the proper pages. This may seem like a monotonous and unnecessary task but it will help users have the best experience possible.

Review your website analytics - Website analytics can provide you data on where your website traffic is coming from, how many people are visiting your site, how long they are looking at it and more. If your website is hosted on Squarespace, you can see these analytics right in your dashboard.
You can also find analytics with Google’s tools: Google Analytics, Google Search Console, and Search Console Insights.

Even just 10-15 minutes of website analysis every month can help you make sure your content is reaching the right audience, as well as inform your marketing strategy for the month ahead.