How to Find Unique Stock Photos for Coaches
Are you struggling to find beautiful photos that represent your business for your website? When searching for stock photos, it can be a challenge to find photos that don’t scream “stock photo”, as well as to avoid using the same photo as every other coaching business out there. We want to help you find photos that speak to you and your brand from some of our favorite stock photo resources.
Before we share the resources, why do you even need good photos?
Photos have the ability to elevate your website design or completely distract from it - no matter how well-designed it is. As a coach, your website is often the first place potential clients turn to find out more about you. Your website should convey you, your personality, and why people should work with you. The photos you use have the ability to enforce that personality and show off who you are in a more visual way than copy can.
Before beginning your search for unique stock photos, take a moment to think about the atmosphere and style you wish to portray through them. Do you want to display a sophisticated, professional vibe? Or show off your bubbly, colorful personality? Maybe you want to display your love for nature through your photos.
Once you’ve thought through these things, you can begin your search for the best stock photos for your coaching website.
Our favorite sources for free stock photography are:
These two websites have great libraries of photos that differentiate from the often cheesy stock photos found online. They tend to have a more artful approach – perfect for finding elevated photos for your coaching website.
When searching on free stock websites, try to search outside of the obvious terms like “health coach”. You may find better results when searching other things like “woman working”, “friends coffee”, or “minimal aesthetic” that speak to your brand and the photos you are looking for.
Another great option for your website is to take a look at paid stock options. While not always necessary, it can open up a lot more options to use for banner images on your website!
A few of our favorite options for paid stock photos are:
With both free and paid stock photography, make sure to read licensing agreements thoroughly, and make sure you understand before using the images.
Get intentional with your photo choices for your website and your clients will instantly feel more attracted to your business!
