Crystal Healing Collective
Jean from Crystal Healing Collective
wanted to create a brand to lift the launch of her coaching & healing business.
With a crystal shop already active, we wanted to marry the physicality of the
crystals with her energy work.
Jean was very specific about the earthy, neutral palette that would be a less trendy alternative to what we often see with energy brands. Representing the unseen elements of energy and healing often lends itself to aura photography with bright gradients, but this wasn’t a good fit for Crystal Healing Collective. We did lean into the movement of gradient colors to represent the shifting energies of Reiki, which is Jean’s primary practice, but we grounded it with deep blues and rusts which lend themselves to the idea of connecting with the earth.
