Create an Engaging About Page
So you’ve created your About page and it’s almost ready to go! Now you’re ready to put the pixel-perfect cherry on top with three final easy-to-implement tips that will improve your About page TODAY!
01. ADD YOUR PHOTO!
You may feel self-conscious about sharing your photo, and I get it. That one angle makes your hair look funny or you’re waiting to lose weight…okay well A) you are b-e-a-u-tiful girl and life is short! and B) add your photo anyway. People buy from people. They want to see WHO YOU ARE. And the only way they can do that is to see your smiling (*keyword*) face on your website. In an ideal world, this photo wouldn’t be a selfie, but work with whatcha got. If you want to add more than one photo, go for it!!
02. ADD SOCIAL PROOF
Social proof is a fancy term for sharing that you’re legit. People want to know that others have worked with you and liked the process. Social proof can come in lots of forms so here’s a quick list below:
Testimonials
Web/blog features
Podcast features
Media badges
Awards
These are just some common ones, but you can add any of these! This is a great way to share that you, sista, are the SH!T without writing about it in your text.
03. THIS IS MOST IMPORTANT!
OK, now that you’ve set up the greatest About page on the World Wide Web, please do this one last thing: Add a clear call-to-action! This can be a button or a link or a place to join your newsletter. Whatever it is, just make sure you tell your audience what you want them to do next. Often, this is some sort of link to your offerings page (Services, Shop, etc). Just don’t leave them hangin’.
NOT TOO HARD RIGHT?
These tips are totally doable, so go do them! And when you’re done, share your about pages with me! I’d love to meet you.
