As a coach, you need a website that speaks to your audience and compels them to work with you. While it should look beautiful, you also need it to include the right content to resonate with your audience.

So, what do you actually need to include on the homepage of your coaching website?

Before you start planning out your content, it’s important that you think through a few things.

Who are you trying to reach? The age, lifestyle, interests, and beyond can affect what type of content your website should include. You’ll want to ensure you have a clearly defined audience in place before you can properly write out the content for your website.
What information do your clients usually need to know? Think through some of the most commonly asked questions you receive by potential clients. You’ll want to make this information prominent and easy to access on your website. It’ll save both of you time, as well as ease their decision process.
How can you represent your business? When planning your website content, try to express your personality and what you can do for potential clients. They want to work with a coach who is going to understand and relate to them.

Now that you’ve thought through these questions, you’re ready to start planning out your content. Here are a few important details to include on your coaching website’s homepage:

A Clear Headline – As soon as someone lands on your page, they should be able to read your headline and briefly understand what coaching services you offer and how you can help them.
Specialties/Services – No need to go into detail on your homepage, but make it clear to your audience what options you have for your coaching services. This will save them from having to hunt around your website to find these answers.
Easy Navigation – Navigation can either make or break the usability of a website. Provide a clear, easy to use menu, as well as buttons throughout the page to link to other subpages on your site.
Yourself! – A friendly photo of yourself and/or your team can help potential clients trust you more quickly, as well as establish more credibility.
Brief About Paragraph – Provide an about section to describe you, your business, and the results clients can expect to achieve when they work with you. This can link to another page for more details.
Contact Option – This can be set up in a variety of ways, but it is important to have a way for users to contact you on your homepage. It can be a brief contact form or simply a button linking to your full contact page.