3 REASONS YOU NEED A GREAT WEBSITE
If you have an audience, you should have a website.
Ok, that makes sense, right? If you have an audience, that means you have people who are interested in what you have to say, offer or sell. That's KILLER! Congrats! So why do you need more than just any old website, but a great website?
Your website is your online business card.
It speaks for you when you aren't there to do it yourself. Below are three of the top reasons you need a beautiful, functional website:
1. A Great Website Grows Your Audience
Your website will help you increase those eyeballs on your content. It gives you a place to refer new contacts and stay in touch with the current contacts you've already cultivated.
2. A Great Website Makes You Legit
If you're friend referred you to a new hair salon, but they didn't have a website, would you trust them to tame your mane? Or worse, what if their site was clunky and outdated? A great website legitimizes you and your brand. It make you look like the bona fide expert you are.
3. A Great Website Is Responsive
People have access to everything, including your website, right in their pocket. All they have to do is whip out their phone anytime and anywhere and - voila! - there you are! But if your audience can't read your blog or can't buy your services from the tablet, you may actually turn your dream audience away.
A great website is all of the above, and your badass brand deserves to have a beautiful business presence online. If you feel you could use a website refresh, shoot me an email. I'd love to make your website great!
If you're not sure where your website stands, download this checklist to help you determine what's working and what could use a web refresh!
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#MOBILEGEDDON
#mobilegeddon is here. Are you ready?!
Ok, fine. That's a little over-dramatic. But for many websites, today marks a day a lot like a mobile Armageddon for their search rankings on our good friend Google. Why? Google will start a new overhaul of it's famous algorithm to determine if a website is mobile-friendly. And if yours is not... well, you might want to rethink your web design.
Is your website mobile friendly enough for google? Here's the break down of the good, the bad and what it means for your website.
THE GOOD
For you, the mobile-friendly consumer, this is great! Online retailers and larger companies with complex websites will be easy to navigate on a smartphone or tablet. Same goes for online magazine websites like Refinery29 and EOnline. This will ensure that all your have to do is click, click and read everything you ever wanted to know about Kim Kardashian's bleach blonde hair and pregnancy woes.
THE BAD
If you are a small business with a site made even one or two years ago, you may not be ready for #mobilegeddon. According to the Economist, 40% of the leading sites failed Google's "mobile-friendly" test. Ouch. And the result is that those site's search rankings will be dropped. So if your website was on page one of Google when a user searched for "DC area photographer", you may have just been bumped to page two or three. Now you're less likely to get clicked on by your dream client.
NOW WHAT?
So now that you're officially freaking out and creating a algorithm-safe bunker with canned foods and a pile of US Weekly, what can you do? First, determine if you're website is in the clear or not with this test. It will determine if your text is too small or your links and contact information aren't easy to use. If you find your site doesn't pass the Google test, it might be time to rethink your web design. This may mean something as simple are creating a mobile-friendly version of what you already have. It doesn't have to be a full overhaul.
Overall, it's better to know about these Google changes and take it in stride, than to wonder why in the world you suddenly have less page visitors than last week. But if you find your website isn't ready for #mobilegeddon and you just need to be cheered up, you can always turn to these mobile-friendly Kim Kardashian selfies.
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need even more help with squarespace?
Skip the overwhelm and have your website designed and launched in just 5 days (or less)!