HOW TO ATTRACT YOUR IDEAL CLIENTS
Your brand's logo has some serious power to help you attract your ideal client. You just need to know how to use it. Your logo is one of the first things people see when they meet your biz, whether it's online or on your business card. Make your logo work for you by attracting your ideal clients ... like a magnet!
Your brand's logo has some serious power to help you attract your ideal client. You just need to know how to use it. Your logo is one of the first things people see when they meet your biz, whether it's online or on your business card. Make your logo work for you by attracting your ideal clients ... like a magnet!
So here's the trick:
Take out a notebook and really think about who your ideal client is. Write down as much information about them as you can (gender, hobbies, where do they hang out online, what do they do on weekends, what's their age, etc.). From there, try to understand EXACTLY what visually inspires them.
Next, pretend you're them. I'd head to Pinterest for this part of the exercise. Create a pinboard and GO TO TOWN. Pin everything you think they would like. Get that visual inspiration all in one place. And VOILA! What you now have is a great resource of visuals that you can use to apply to your logo. Look for common colors, patterns, styles and apply it all to your branding design. And that, my friends, is how to make your logo attract your ideal clients like a magnet.
Want to see these tips in action? Here’s an example or two of a client magnet.