Sweetwater Lavender Farm

Branding

DETAILS

Sweetwater Lavender Farm & Floral is the a charming lavender farm in Petowsky, Michigan. Kalin, the funniest girl on Instagram, owns it with her husband. They grow lavender in the Summer and sell Christmas trees in December. Kalin is also a floral designer for sweet Michigan brides looking for unique bouquets.

We needed to blend these two parts of the brand because while they are distinct, they also go hand-in-hand. But Sweetwater is secretly more than just flowers - Kalin is really a lifestyle brand and storyteller. Conveying the charm of the farm with the intentional growth of the brand was the goal. The logo is used for everything from the farm sign to team T-shirts to Kalin’s workshops.