Pattern of Purpose




Pattern of Purpose offers business strategy to help her clients pinpoint exactly who their target customer is and how to market to them efficiently.

Kim needed a full brand overhaul. She wanted her brand to reflect the value that she brings to the table when working with her clients. This design direction was high-end, not overtly feminine and something that represented her as the seasoned profession she it. The end result is pretty spot on to all of that.


I've used Kali to build two websites, brand my business, and update my brand. Even as a brand strategist it's really hard to let go of your personal preferences and design in a way that will most effectively attract your ideal client. Kali did that for me. She did research and presented various options that really translated the vibe I wanted my business to translate while still staying true to my personality, which was important as a service-based business owner! I also really appreciated that she was accessible to make tweaks after I pivoted in business and felt my visual identity no longer matched my ideal client. She's attentive and gets the job done quickly, which is so important when you just want your online presence to match the vision you have for your business. I highly recommend her to any online business owner!”

Kim Wensel, Pattern of Purpose


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