Jolene Park
Brand Strategy
Tagline + Messaging
Branding
Photography Direction
Social Media Templates
DETAILS
Jolene wears many hats, but is best known for her TedTalk about Grey Area Drinking and the work she does to help women work through the “grey area” of drinking too much. She wanted to pivot her offerings to a different audience (treatment centers and private therapist groups instead of IG coaches) and felt brand and website re-design would support that pivot. We ended up creating and “umbrella brand” for Jolene Park under which her sub-brands could live including Grey Area Drinkers and Healthy Discoveries.
“LOVE these!! Thanks again, this is going to be the fresh new look I need!!”