General 1 — June Mango Design

Email

Business Name

Your Title

Define your dream customer

Who is your dream customer?

Are they male, female, young, old. What are their basic qualities?

What do they spend their time doing?

What activities do they do for fun? What do they spend time on that they wish they didn't have to worry about?

Brainstorm: what possible desires does your dream customer have that you fulfill?

Consider these as general examples: financial resources, status, time, social or community, deeper meaning, health or wellness. Expand on these or others!

Define their problem (that you are helping them solve!)

What emotions might they feel about their problem?

Your dream customer’s outward problem is causing them to experience certain emotions. These feelings create a deeper problem and are the real reason they reach out to you and not someone else. For example, that dream customer needs a website but their internal problem is that they don’t have much time to spare and also feel a little embarrassed by how little technical knowledge they have.

Something that might happily surprise them about your approach is ________.

Your Brand Personality

BRAND BRAIN DUMP

In the space below, jot down any and all words that come to mind when you think of your brand. These words can be anything at all: colors, feelings, smells, tones, moods, people, emotions, etc. Try not to overthink this - just let it flow! Once you’re finished, begin PART TWO below.

Of your responses above, which 2-3 things would you choose as the top?

Time to reflect on what you wrote. Read each word aloud and ask yourself if this word feels like a vital part of your brand’s identity. They key here is to narrow in on a few words that truly define or reinforce that way you want your brand to feel.

What do you want people's first impression of your brand to be?

Your Offerings

Please list your core offerings and/or services.

If only part of your audience will match with a certain services, please match them below.

For example, you may offer Group Therapy but only for postpartum women.

Fill in the blanks:

Hey, I’m __________________________ [your name], and my business is called ___________________________________________ [your biz name if it’s different than your own – obviously this is optional]. I’m a ____________________________________________________ [your easiest-to-understand title / label, like photographer, writer, designer, stylist, blogger, food coach]. But what I’m really known for is ____________________________________________ [your creative expertise or process – what you want to talk about and be known for]. I love working with ______________________________ [your dream clients] who are typically ________________________ [their style, personality, niche, or common need]. So I help them by ______________________________________________________ [restate what you do in a simpler way, perhaps with a quick example].

This form will help me help you!