BUFFALO ROAM THERAPY GROUP
starting a private practice
from scratch
THE SITUATION
Three therapists partnered to create a group therapy practice. They were just starting out after years of agency work and needed branding and a website.
Their goal was to connect with potential and current clients. Through the branding and web design process, they wanted potential clients to get to know them, trust that they had the expertise and compassion to help the clients with whatever situation arises.
To do this, Buffalo Roam needed a clean, clear, and hopeful brand strategy & visually appealing therapy website that provides clients the information and ability to connect with their current and future therapists.
“The investment in our website was one of the best business decisions we've made.
We've never paid for any advertisements for our practice, and in addition to social media and networking, we rely on our website to tell the story of who we are as therapists and allow for potential clients to easily connect with us. We've received countless compliments from clients over the past few years about our website and being a factor as to why they chose to reach out to us.
We have an intake questionnaire that asks ‘Were there any specific factors that led you to choosing Buffalo Roam Therapy Group?’ and the most common responses selected are ‘Referral from...’ and ‘Website spoke to me.’”
Valerie, Katherine and Aubree
HOW WE HELPED
We took the time to truly understand their passion, purpose, and target market. We also went deeper into the emotional drivers that would make a potential client choose their private practice over another. Focusing in on Buffalo Roam’s approach to therapy, we isolated their winning combo of combined expertise with care for their clients.
01.
Brand Positioning
Buffalo Roam chose its name to symbolize their passion for supporting and empowering clients through life’s challenges with therapy. Buffaloes run toward an incoming storm in order to move quickly through it. This emotional and resilient through-line touches every part of the brand.
02.
Brand Design
Focusing on connection with potential and current clients, we created a vibrant therapy website that is warm and welcoming. Their private practice’s website communicates the types of services provided by Buffalo Roam therapists and answers the question of how to get started in therapy.
03.
Web Design
From social media templates to brochures, we created matching collateral that ensures each touchpoint of the Buffalo Roam Therapy brand is seamless. Each brand element’s cohesive design creates a professional, polished look for this newly minted private practice.
04.
Additional Design
SOMETHING CATCH YOUR EYE?