As a foodie, vegetarian and city-dweller myself, I decided to work on a conceptual brand styling & web design project for a lifestyle blog with the aim of highlighting local gems in D.C. The central mission of the blog is simply striving for “well-enough-ness” while living in an urban environment.

The aesthetic I went for was fresh and modern, inspired by overgrown urban spaces and the juxtaposition of manmade objects housing organic elements. The colors and typography of the brand are vibrant, and the animate imagery of the blog almost seems to grow over the geometric lines like an urban garden.

Web DesignKali Edwards