Naturally `SASĒ is a skincare company with only two products, but each product has multiple uses and is designed to simplify the beauty routine. We kept the branding and design very simple + pretty to play up the unique power of the products. The fonts and color palette really speak for the brand, and the additional elements include floral + feminine imagery. I created a retailer presentation / sales deck, social media promos, packaging design for the Travel Set, and a one-page media kit to align the branding at every internal and consumer-facing touchpoint.

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Kali Edwardsbeauty