RLS FastPitch - softball logo and branding

RLS Fastpitch was created by a former softball star as a fresh approach to softball and pitching lessons for young girls. In a sport that can be categorically tough, RLS Fastpitch creates a sense of empowerment through the lessons, all while having fun.

The mood is young and lively but strong. It’s sporty without being too rugged. The colors represent playfulness with bright pops of orange and blue. The text was inspired by the old-school baseball jerseys, and the design elements are simplistic, yet expressive. The softball shape is simplified and modernized.

BrandingKali Edwards