PATTERN OF PURPOSE CAREER COACHING - BRANDING & GO LIVE IN 5™ WEB DESIGN
Pattern of Purpose offers career coaching to millennials who are looking to find that perfect position. Kim described it like this: "I’m not a life coach and I’m not a resume writer – I sit somewhere right in the middle. It’s almost like I’m a career story coach."
Kim needed a full brand overhaul and a website to match. She wanted her brand to reflect the confidence she has in the value of her business as a BUSINESS and not a side-hustle or hobby. This design direction was high-end and feminine, without being overly sweet - think fashion brands like Chanel. The end result is pretty spot on to all of that and I happen to lurve it.