This was a personal branding project for a UX / UI designer who is – hold up – a woman. Yup. A badass #bossbabe plowing her way through the male-dominated world of tech and coding. I’ll wait while you applaud her.

OK – onto the branding! This logo was a really cool mix of coding meets authentically vintage + classic style. I started calling it “timeless tech”. It’s like the cool leather clutch you carry your laptop in. The colors of the logo are generally made up of classic neutrals with a slightly feminine, but not overpowering pop of pink. The icon combines the first and last letter of her name: K + A.

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