Irvington Made Lifestyle Photography Branding



Brooke, a lifestyle photographer, contacted me a few months back to up-level her brand to match her growing business. Her brand celebrates beauty, emotion, movement - all through her lens. How could I not be on board with that?

She wanted to create a design that let her photos do the talking, so we kept it simple + neutral. Brooke touched on movement both in her photography and brand vision so we played up that idea with the "A" and "V" as simplified arrows. 


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