Branding, Behind the Scenes June Mango® Design Branding, Behind the Scenes June Mango® Design

KYLEE ACKER BRANDING PROCESS

This is a behind the scenes peek at the branding process. The goal was to really showcase her initials since this is her personal brand. The trick was to make both the K & A recognizable because each letter is of equal importance. Th color palette combines classic neutrals with a slightly feminine, but not overpowering pop of pink.

Every designer has a slightly different process. Some designers like to share just 2-3 design concepts, and some like to share 10+. I'm somewhere in the middle and tend to share 4-6. I think that gives enough variety without overwhelming my clients. Too many choices can be paralyzing and ineffective.

Remember that hella stylish mood board I shared recently? This is a behind the scenes peek at the branding process. The goal was to really showcase her initials since this is her personal brand. The trick was to make both the K & A recognizable because each letter is of equal importance. Th color palette combines classic neutrals with a slightly feminine, but not overpowering pop of pink.

Which one would you choose?

 

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Behind the Scenes, Branding June Mango® Design Behind the Scenes, Branding June Mango® Design

LOGO PROCESS • RLS FASTPITCH

I like to give six logo concepts to my clients, because this feels like the perfect number. It's the Goldilocks of branding ( not too overwhelming and more than just a few options ). I know everyone's process is a bit different. Some designers only give three logos. Some give 15+. But I feel like I can nail down enough concepts to get the ball rolling and have each be creative and unique with six. Too many more than six and my creative juice stop flowing. Plus, I have found that my clients often feel paralyzed by the decision if there are too many to choose from.

I thought it might be nice to show some behind the scenes details for those curious about my branding process. These are six logo concepts that I designed for RLS Fastpitch. Although we ended up going through a few more iterations before we nailed down the final logo, these were a great starting point.

I like to give six logo concepts to my clients, because this feels like the perfect number. It's the Goldilocks of branding ( not too overwhelming and more than just a few options ). I know everyone's process is a bit different. Some designers only give three logos. Some give 15+. But I feel like I can nail down enough concepts to get the ball rolling and have each be creative and unique with six. Too many more than six and my creative juice stop flowing. Plus, I have found that my clients often feel paralyzed by the decision if there are too many to choose from.

The other thing about my logo process is that all of these logos are black and white. I find that color can be distracting, especially in the beginning. Once a client nails down one or two logo concepts, I implement color in the next round. I sometimes include the color palette direction along side the black and white logos, which is what I did here. This helps give them an idea of the logos as a whole ( design + color ).

 

 

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Behind the Scenes, Resources June Mango® Design Behind the Scenes, Resources June Mango® Design

CALENDARS FOR IPHONE + IPAD

These babes were made for the 2015 calendar year as background for a phone or tablet. I didn't want them to get lost, so they can live for ever in design-land here on the blog! 

Click through to see each month and feel free to reach out if you like this idea and would like to see more for 2018!

 

These babes were made as background for my phone and tablet many years ago. I didn't want them to get lost, so they can live for ever in design-land here on the blog.

Click through to see each month and feel free to reach out if you like this idea and would like to see more like this!


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